The answer is two words: paragraph length. <p>You want to use short paragraphs in your emails.</p> <p>Really short.</p> <p>You also want to use short paragraphs on your blogs. And on your website. And in your articles. And in your book. And in your email replies to interested people.</p> <p>I'm not kidding. Because when you write really, really long paragraphs by email and they go on and on without stopping about every last thing you want to say, then it becomes this block of text that's hard to read and follow. Your readers become frightened to start the paragraph, and, if they do actually start the paragraph, they get lost in the middle and never reach the end. And if they never reach the end, then they never see the next paragraph and basically the gig is up, because they've missed the point of what you were writing about, and you may as well never have written in the first place. And, because you lose them as readers you never hear back from them, you've gotten no response and so you can start to feel frustrated. Then angry. Then sad. Then you begin to fill with despair and wonder if anyone cares about you at all, and whether you should even be in business, or even in the world. Maybe you should just give it all up and go get a job in a cafe. When, it's really not that bad, it's just because your paragraphs were too long. Make sense? Short paragraphs. No more than three or four lines.</p> <p>'Nuff said.</p> 2007-12-14T23:55:22Z -29.0536 1071 15 true 15 4870 the-biggest-reason-people-arent-reading-what-you-write 13 2007-12-15T00:03:18Z

<p>What's the reason? The answer is two words: <b>paragraph length.</b></p>

0 2007-12-15T18:49:59Z