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The Health Benefits of Social Media

Why do so many people indulge in social media as a regular means of communication? Do they use it to increase business? Do they use it to develop new relationships? Do they do it because it feels good?
Written Dec 15, 2010, read 2139 times since then.
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Why do so many people indulge in social media as a regular means of communication? Do they use it to increase business? Do they use it to develop new relationships? Do they do it because it feels good?

The answer is that they do it for all of those reasons. It has come to light that using social media on a very regular basis is actually good for the health of the people who are doing the indulging. This conclusion is based on scientific facts and the body goes through some positive and beneficial changes as a result of using social media.

A release of the hormone

Oxytocin is the hormone that causes a pregnant woman to go into labor and to deliver the baby and which also fosters an unbreakable bond between mother and child. It makes sense that in that case, whenever oxytocin is present, it may cause behavior that is positive and bonding. The release of oxytocin causes people to feel affectionate and content. Along with that, the person becomes calm and loving.

Oxytocin and social media

Social media, to a great degree, has replaced face-to-face interactions with people. People are communicating more and more online through the various social media channels and less and less in person. There have been studies done that conclude that oxytocin is released when people engage in social media and build more and more relationships online. Building and maintaining strong online relationships makes people very happy and when they are happy, they will also enjoy good health (both physically and mentally). The happy result of that is a longer and better-quality lifespan. All human beings have a need to communicate with other human beings. That, of course, is at the heart of social networking.

As technology is evolving and more and more people are getting involved with this modern way of communicating, businesses need to customize their marketing campaigns to include social media and the importance of that type of communication. According to scientific research, when oxytocin is released into the body, the feelings of trust and satisfaction increase and fear and discomfort wane. It is exactly that situation that all businesses strive to achieve through the marketing of their brands and products and services. It is well known that one of the most effective ways to create brand loyalty is by personally touching people in some way. What better way is there to do that than by causing people to feel good?

There are several specific health benefits that happen as a result of using social media:

  • Connecting with new friends: The feeling of being connected to other people generally result in longer and happier lives for all involved. Many social media websites, such as Facebook and Twitter, cause connections between people that are impossible offline. The feeling of being connected makes people feel less personally isolated.
     
  • Getting involved in business networking: Keeping closely connected to business associates and news about your industry is very quick and easy online. It makes you feel really good when you have your finger on the pulse of what is going on and being able to act quickly when an opportunity presents itself.
     
  • Allowing people to be a part of your world: The more you give to other people, the more they will give back to you. People who are a part of the same community or communities love to share with each other and help each other. Being a positive influence in other people’s lives is a wonderful feeling and people want to have that feeling on an ongoing basis.
     
  • Helping others: When people in need reach out to others online, they will generally get a positive and generous response. Helping others makes you feel really good about yourself and if you feel good about yourself, you will be healthier than you would have been otherwise.

Conclusion

Social networks are becoming more and more important as time goes on, both to individuals and to businesses. As they continue to gain more increased momentum, more and more people are being touched by them and influenced by them. Social media channels have a great and powerful influence on people and businesses. They contribute a great deal to the mood and the overall demeanor of everyone who touches them.

Learn more about the author, Carolyn Cohn.

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