The "Magic" of Marketing - How do YOU make magic happen?

While working with business and practice owners I'm often surprised to hear the notion that marketing is mysterious and hard to do. It seems impossible to be successful or, somehow, it's "magic" to pull off effective promotion. Perhaps this idea has been instigated by the marketing industry itself to create a regular flow of future business. But, actually, marketing for any kind of business or practice requires consistent application of simple marketing basics. I believe, part of the problem comes from a misunderstanding of marketing. Simply put, Marketing encompasses all the actions taken to present and take a product into the hands of someone who will purchase the product or service. It is what one does to make people want the product AND purchase it. It's not just one action. It's ALL the actions that one takes to end of someone purchasing a product or service. The thing is, just like with the product or services you deliver; there is no magic bullet or one-shot cure that is going to handle all of your marketing forever. Successful marketing requires that one create a strategic plan for their marketing actions over time. It should spell out what is to be accomplished and how that will be done. Then, most importantly, it needs to be executed. That means - DO IT! And, I don't mean do it once and forget it. It needs to be done all the time - by everyone in the company. All too often, I find that owners and marketing staff underestimate the effort required. Successful marketing requires that marketing actions go on EVERY day. It's not a matter of sending out a postcard or a newsletter once every 4 to 6 months and sitting back expecting that the business will just flow in. A press release every so often just won't cut it. Similarly, in the world of internet marketing, a blog posting every month or so is NOT enough. Blog postings, RSS articles, social media interactions, Fan page notices, tweets.....they all need to be part of the regular, ongoing actions taken to promote a business. That means they should happen as a regular course of business. Reaching out to prospective clients or patients through promotional actions needs to occur regularly and consistently. You should have attention on how often you reach out with relavant content and how many you are reaching. Often missed is that promotional actions for a business occurs throughout the organization. It is not just the job of one person or a department in charge of marketing. Every person in the organization has a responsibility through their actions to forward the company marketing plan. The accumulation of everyone's actions makes up the marketing out reach from the company. The frequency that a business reaches out to its database and prospective customers directly affects its marketing success and thereby the financial success of the business. Regular promotional "outflow" is what creates consistent traffic flow of patients and customers over time and it is the responsibility of EVERYONE in the business to do their part. 2009-11-21T00:48:37Z

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the-magic-of-marketing-how-do-you-make-magic-happen

2009-11-21T11:40:55Z

2009-11-21T17:41:08Z

Successfully marketing a business can seem like magic to those unfamiliar with what it takes to develop wide spread interest in a product or service. Actually, the magic happens as a result of basic actions taken on a regular basis.