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Mark Blair
Crowdfunding Consultant
Seattle, Washington
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The Meaning of "Thank You" - Creative Use of Crowdfunding Perks

Using perks is a creative way to draw people into supporting your crowdfunding project.
Written Jun 09, 2011, read 3422 times since then.
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In your crowdfunding project, you might consider using perks, or rewards, as a way of saying "Thank You" for the contribution to your project.  Perks give you various ways to say thanks.

The best perks create a lasting impression on your supporters.  They may even come back to your project and contribute again because of the feeling of appreciation they got from you.

"How important are perks?" VERY!

My suggestion is to be creative with your perks, or not have them at all.

Charities have known this for years! How many tote bags do you have in your closet with some organization's logo on them? Umbrellas, theater tickets, movie tickets, stuffed animals, books, CD's, DVD's...a lot of things have been used as a perk for giving.

What is important about a perk?

It gives the supporter a token which constantly reminds them of their decision to contribute to your project.  Especially if it's branded with a logo or phrase that ties back to your project.

Your perks should reflect the creativity of your project, and project team.

For instance, I've been watching an IndieGoGo project named "On The Road With Thich Nhat Hanh",  a film project about monks and nuns on tour with their Teacher, Zen Master Thich Nhat Hanh.  I watched the intro video and read through the perks and was ready to contribute before I read the complete description!

Who wouldn't want to pledge a $1 and instantly receive the merit of your virtuous action? Or $10 and get a digital download of the film (This perk was named Relaxation!)?

The creativity that they put into defining the perks made me feel that their entire project is infused with creative talent!

One creative use of perks is to increase your sales.

I also have been watching a Kickstarter project called Oneironautics: A Field Guide to Lucid Dreaming.

This project has a project goal of $9,000.  It already has received over $21,000 in funding and has 14 days left to go!

One of their perks is a copy of their book when it is published.  "Pre-selling" as a perk is a great way to market and entice people to support your crowdfunding project!

And don't forget to create a perk for all levels of funding for your project.  For instance, for a $1 contribution your supporters might get a "Thank You" email from you.  For $5 you can send them a handwritten "Thank You".  

Do something special for the $250 and $500 contributors.  The odds are that you won't have an overwhelming number of high-end contributors (the average contribution for any crowdfunding project is $20), so you won't have to worry about creating a hundred hand-sewn "Thanks For Your Support" kitchen aprons.

On the other hand, that's not a bad problem to have! :-)

Be creative! And add a personal touch! Some perks I've seen include "I'll take you on a bike tour of Paris", "I'll write you a song", "I'll name a character in the story plot after you", "I'll bake you a dozen cookies"

As they say, the sky's the limit! Create perks that you have fun giving! Your supporters will pick up on the good energy of gratitude that you send them through the perk!

Perks are a great and lasting way of saying "Thank You for supporting  me and my project!"

Have fun with it!

Learn more about the author, Mark Blair.

Comment on this article

  • Consultant 
Louisville, Kentucky 
Rick Underwood
    Posted by Rick Underwood, Louisville, Kentucky | Jun 11, 2011

    I really like the pre-sale of a new book. I also like practical things like bookmarks with relevent information on them. I like your energy in this article. Regards, Rick Underwood

  • Chiropractor 
Glendale, Arizona 
Dr. Debbie Thompson
    Posted by Dr. Debbie Thompson, Glendale, Arizona | Jun 11, 2011

    This article was great for stimulating new ideas and directions that most of us do not think about everyday. Thanks Mark!