The Number One Trick to Marketing

Many people ask me “what are some tips and tricks for marketing my business”. They are looking for quick fixes, techniques or something new that will propel their business forward at lightning speeds.

They are looking for advertising that will work with one placement and little frequency, or a website that will bring them thousands of visitors to their site without any effort.

Now, there are some techniques and special things we do that our competition would love to know about but that’s not going to happen here.

There is nothing wrong with business owners looking for tricks and techniques to help them in advancing their business, however I find that the effort wasted looking for them would have been better spent searching for methods that others have had success with.

Many business owners look at a publication or website and see their competition advertising and think. “Oh no!  My competition has a jump on me!  What am I to do?  I know I will advertise my business there too.  I’ll show them.” Funny but unfortunately true.

The better thing to do would be to take a deep breath.  Research the medium.  See if it is were your customers are and then track to see if your competitor is still there after a while.  Or if it is someone in a similar industry but not a competition why not call and ask if it is working for them before taking the plunge?

When you see your competition trying things once and then never again it almost always indicates that the medium did not work.  Or the money ran out.  Or they tried it for one shot to get the coupon book or coupon mailer or newspaper, etc. salesperson off their back.  They did not realize that certain real world techniques must be used in an advertisement in order for it to be effective.  I am not saying that there are not new and tested mediums out there to advertise your business in, there are.  In fact many are in use by millions of people and the mediums are ingrained in our culture.  But don’t just jump in without knowing if your market is served there.  Make sure your demographics are looking or listening where you are advertising.  This is an easy and much needed step that many business owners do not get right.

Many things have been done, but as a business owner and entrepreneur it is your job to find a better way to present the same methods.  Show your customers and your competition that you are in it for the long haul and be creative not tacky.  By ensuring that your advertisements and marketing are presented in the right places, your customers will feel you know them better.  Someone who sells to me that really knows what I do and what I need always gets the sale over someone who does not.

But in case your still looking I will give all of you a great technique I have found to be the most successful marketing and advertising technique known to man and womankind.

Are you ready for it?

Here it is.

STOP LOOKING FOR TRICKS AND START ADVERTISING AND MARKETING YOUR BUSINESS! GET TO IT! WHAT ARE YOU WAITING FOR!