Good stuff. Down to earth with no get rich quick scheme.
The Number One Trick to Marketing
Are you looking for some tips and tricks for marketing your business? Looking for some quick fixes and techniques.
Many people ask me “what are some tips and tricks for marketing my business”. They are looking for quick fixes, techniques or something new that will propel their business forward at lightning speeds.
They are looking for advertising that will work with one placement and little frequency, or a website that will bring them thousands of visitors to their site without any effort.
Now, there are some techniques and special things we do that our competition would love to know about but that’s not going to happen here.
There is nothing wrong with business owners looking for tricks and techniques to help them in advancing their business, however I find that the effort wasted looking for them would have been better spent searching for methods that others have had success with.
Many business owners look at a publication or website and see their competition advertising and think. “Oh no! My competition has a jump on me! What am I to do? I know I will advertise my business there too. I’ll show them.” Funny but unfortunately true.
The better thing to do would be to take a deep breath. Research the medium. See if it is were your customers are and then track to see if your competitor is still there after a while. Or if it is someone in a similar industry but not a competition why not call and ask if it is working for them before taking the plunge?
When you see your competition trying things once and then never again it almost always indicates that the medium did not work. Or the money ran out. Or they tried it for one shot to get the coupon book or coupon mailer or newspaper, etc. salesperson off their back. They did not realize that certain real world techniques must be used in an advertisement in order for it to be effective. I am not saying that there are not new and tested mediums out there to advertise your business in, there are. In fact many are in use by millions of people and the mediums are ingrained in our culture. But don’t just jump in without knowing if your market is served there. Make sure your demographics are looking or listening where you are advertising. This is an easy and much needed step that many business owners do not get right.
Many things have been done, but as a business owner and entrepreneur it is your job to find a better way to present the same methods. Show your customers and your competition that you are in it for the long haul and be creative not tacky. By ensuring that your advertisements and marketing are presented in the right places, your customers will feel you know them better. Someone who sells to me that really knows what I do and what I need always gets the sale over someone who does not.
But in case your still looking I will give all of you a great technique I have found to be the most successful marketing and advertising technique known to man and womankind.
Are you ready for it?
Here it is.
STOP LOOKING FOR TRICKS AND START ADVERTISING AND MARKETING YOUR BUSINESS! GET TO IT! WHAT ARE YOU WAITING FOR!
Learn more about the author, Tom Forgione.
Comment on this article
Posted by Shawn Dewbre', Ardmore, Oklahoma |
Oct 20, 2009
Posted by Bill Doerr, Berlin, Connecticut |
Oct 20, 2009
Tom, you're saying there ARE no 'magic bullets' in marketing? Great, NOW you tell me! LOL
All joking aside, I agree with your main point. I always like to say, "Anything works . . . when you do".
Getting on with 'getting on' with anything -- including business or client development -- is a key point that is so important not to lose sight of these days.
Nice post. Thank you!
Posted by Rabbi Issamar Ginzberg, Brooklyn, New York |
Oct 22, 2009
Excellent, down to earth, simple but brilliant.
Posted by Brad Miller, Chicago, Illinois |
Oct 22, 2009
We all need to stop surfing the web as a way to avoid the phone. I make the mistake of spending my time on what I want to do...not what I need to do.
I'm going to hit the phones.
Posted by Ken Bryant, Carson, California |
Oct 22, 2009
The shortest distant between two points is a straight line. I get it.
Thanks for the straight forward reminder.
Posted by Nancy LaMont, Marysville, Washington |
Nov 21, 2009
Straight forward and to the point. Thanks,
- marketing tips
- tricks and techniques.