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  <body>&lt;p&gt;Many people ask me &amp;ldquo;what are some tips and tricks for marketing my business&amp;rdquo;. They are looking for quick fixes, techniques or something new that will propel their business forward at lightning speeds.&lt;/p&gt;
&lt;p&gt;They are looking for advertising that will work with one placement and little frequency, or a website that will bring them thousands of visitors to their site without any effort.&lt;/p&gt;
&lt;p&gt;Now, there are some techniques and special things we do that our competition would love to know about but that&amp;rsquo;s not going to happen here.&lt;/p&gt;
&lt;p&gt;There is nothing wrong with business owners looking for tricks and techniques to help them in advancing their business, however I find that the effort wasted looking for them would have been better spent searching for methods that others have had success with.&lt;/p&gt;
&lt;p&gt;Many business owners look at a publication or website and see their competition advertising and think. &amp;ldquo;Oh no!&amp;nbsp; My competition has a jump on me!&amp;nbsp; What am I to do?&amp;nbsp; I know I will advertise my business there too.&amp;nbsp; I&amp;rsquo;ll show them.&amp;rdquo; Funny but unfortunately true.&lt;/p&gt;
&lt;p&gt;The better thing to do would be to take a deep breath.&amp;nbsp; Research the medium.&amp;nbsp; See if it is were your customers are and then track to see if your competitor is still there after a while.&amp;nbsp; Or if it is someone in a similar industry but not a competition why not call and ask if it is working for them before taking the plunge?&lt;/p&gt;
&lt;p&gt;When you see your competition trying things once and then never again it almost always indicates that the medium did not work.&amp;nbsp; Or the money ran out.&amp;nbsp; Or they tried it for one shot to get the coupon book or coupon mailer or newspaper, etc. salesperson off their back.&amp;nbsp; They did not realize that certain real world techniques must be used in an advertisement in order for it to be effective.&amp;nbsp; I am not saying that there are not new and tested mediums out there to advertise your business in, there are.&amp;nbsp; In fact many are in use by millions of people and the mediums are ingrained in our culture.&amp;nbsp; But don&amp;rsquo;t just jump in without knowing if your market is served there.&amp;nbsp; Make sure your demographics are looking or listening where you are advertising.&amp;nbsp; This is an easy and much needed step that many business owners do not get right.&lt;/p&gt;
&lt;p&gt;Many things have been done, but as a business owner and entrepreneur it is your job to find a better way to present the same methods.&amp;nbsp; Show your customers and your competition that you are in it for the long haul and be creative not tacky.&amp;nbsp; By ensuring that your advertisements and marketing are presented in the right places, your customers will feel you know them better.&amp;nbsp; Someone who sells to me that really knows what I do and what I need always gets the sale over someone who does not.&lt;/p&gt;
&lt;p&gt;But in case your still looking I will give all of you a great technique I have found to be the most successful marketing and advertising technique known to man and womankind.&lt;/p&gt;
&lt;p&gt;Are you ready for it?&lt;/p&gt;
&lt;p&gt;Here it is.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;STOP LOOKING FOR TRICKS AND START ADVERTISING AND MARKETING YOUR BUSINESS! GET TO IT! WHAT ARE YOU WAITING FOR!&lt;/strong&gt;&lt;/p&gt;</body>
  <created-at type="datetime">2009-10-18T14:52:49Z</created-at>
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  <heat-index type="float">-1.23006</heat-index>
  <hits type="integer">714</hits>
  <id type="integer">6981</id>
  <is-public type="boolean">true</is-public>
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  <permalink>the-number-one-trick-to-marketing</permalink>
  <posts-count type="integer">7</posts-count>
  <published-at type="datetime">2009-10-20T05:49:38Z</published-at>
  <reviewed-at type="datetime">2009-10-19T18:50:43Z</reviewed-at>
  <submitted-at type="datetime" nil="true"></submitted-at>
  <summary>Are you looking for some tips and tricks for marketing your business? Looking for some quick fixes and techniques. </summary>
  <title>The Number One Trick to Marketing</title>
  <topics-count type="integer">1</topics-count>
  <updated-at type="datetime">2009-10-19T18:50:43Z</updated-at>
</article>
