The Top 5 Small Business Facebook Strategies listed below are shown in priority order in terms of the importance for your business. The order may surprise you, as well as what's on the list!
1. The Personal Profile
Your Facebook personal profile is your link to everything on Facebook. However, it is also the best opportunity for you to prospect and communicate one-on-one with others in the largest social network around. This is critical since social media connections ignite relationships that lead to new clients and customers. It's pretty hard to do this without great messaging capabilities!
The power of the inbox on Facebook and your ability to message back and forth is unparalleled anywhere else online. Many people check their Facebook inboxes more often than email! Plus, you have all the abilities to share updates, photos, videos, ask questions and more.
Additionally, you can share your status updates with any targeted list of friends. Not only does this mean that you don’t have to annoy your family and close friends with business related status updates, but you can direct updates that make perfect sense to just your target market niche.
Facebook personal profiles are easy to use, virtually everyone has one and the tools for communicating with prospects or existing customers are unmatched online.
2. Facebook Groups
This is the number one place that you can create community around your business. And it doesn’t have to be a big group with thousands of members. You can create small, intimate groups or scale them up to hundreds. However, you will soon see how the dynamic of camaraderie, family, support and trust start to be built around your business.
Like any business, yours solves unmet needs for people. In social media this means that you need to add value on an ongoing basis to attract new prospects, engage them and ultimately maintain their loyalty! This is where Facebook groups can really help!
A group of people that fall into your target market niche can all help each other (with your support). A Facebook Group strategy becomes the first place where you can provide value to customers and prospects alike...and others in the group help you do it! Where else in your business do you get help adding value to your niche? This just makes great sense. Groups are easy to start, easy to run, and will start creating value that doesn’t all have to come from you alone!
3. Facebook Search
Far more than half the population of this country is on Facebook. This means that anyone in your target market niche can be found there as well. It is an incredible opportunity to search groups, pages and updates to find your target market, engage with them and create a flow of new leads into your business.
4. Facebook Business Pages
Facebook pages can be an incredible opportunity to attract and engage people around your business. It is also the best way to get into the newsfeeds and go viral around Facebook.
WARNING! Unless you are a big brand with big resources, it is hard to get likes, posts and comments. A Facebook page is really another destination site online, and one that comes with expectations of ongoing activity and value that solicits interactions.
So if you are really the only one posting, with just a few comments and likes, it can be a real negative for your business. Consider when to start a Facebook page...when you can get enough people in, when you have the time to really commit to it, and when you have in mind an ongoing posting strategy to keep it active!
5. The Facebook Send Button
This is a fairly unknown business tool, yet it can be very useful. Once this Send button is installed on a blog, the reader can simply click, and easily send that post to their friends or groups on Facebook. Now think of this…put the send button on your own blog and use it to send the valuable posts that you spend so much time creating to friends and Facebook group(s) as well. There is no other way on Facebook to send messages in mass to a targeted list. And now your blog post will end up in their inbox. Brilliant!