Bryan Great article! As a former print and TV reporter i recall how time-pressed i often was so, even if I did not go to lunch with future "sources" i always needed a file of credible and quotable "subject matter experts" who would respond to me in time to meet my deadline - and guide me to other experts if they didn't have the spot-on expertise i needed.
Write to the reporter/columnist/editor by name, authentically praising the part of their writing, then suggestion, perhaps in bullet form, the ten or so kinds of situations (timely and timeless) where you or a colleague/expert could provide a perspective. Diligent reporters will keep that email for when they need it.
Imagine, the reporter will come to you to ask for your quote that way. Priceless.
BTW, Peter Shankman started a free service just a few months ago whereby reporters & freelancers can send him story queries which he compiles into a daily newsletter to subscribers. Many Biznik members could benefit from getting it
What a great slogan by the way, "the best press is free press": no-cost, more credible and often more memorable than paid advertising... the Biznik way