Top Ten Email Marketing Mistakes

Email marketing is more than typing up an email and blasting it off to a number of recipients without paying close attention to a few small details that can make or break your email marketing campaigns. Below is a list of the biggest mistakes people make when developing an email marketing campaign. <ol><li>A vague subject line. It doesn't matter how great a newsletter you have if nobody opens your email. This is the first and most important step in email marketing, since it can decide whether or not people open your email. </li> <li>Making your email too long. In today's fast paced world nobody has the time to read through a big newsletter. Instead, make your newsletter short and to the point, if you want to include articles in your newsletter than summarize them and create a link to a landing page with the entire article. </li><li>Focusing on your business rather than your customers. Make sure to keep your customers in mind while creating your newsletter. Show them how what you are offering will benefit them. </li><li>Using symbols or all CAPS when creating your newsletter. There are better ways to draw more attention to a particular part in your newsletters such as a colored border, underlining, or even bold letters. Symbols and CAPS have become a common technique used by spammers and tend to get ignored. </li><li>Including too many images. The more images you have, the longer it will take for your email to load. Once again, most people do not have the time to wait for your entire email to load. Keep the number of pictures you have in your email to just what you need to keep your email interesting. </li><li>Not including enough links. Link everything in your campaign possible. Make your header and footer link to your website, make your images link to landing pages on your site, make plenty of "for more information click here" links, and so on. The more links you have in your newsletter, the better you will understand what your audience is interested in and you can fine tune your content in the future to appeal to them. </li><li>Not matching your newsletters to your website. Make sure to include a header and a footer that match your website so recipients are familiar with it and read through. Also use the same color schemes and fonts as your website if possible. The more branding elements you include in your emails, the better people will relate them to your business and the more likely they are to read through. </li><li>Not personalizing your emails. Make every email seem like you are talking directly to the recipient by including their name at the beginning of your newsletter. By doing this you will strike more familiarity with your readers and they are more likely to click through. </li><li>Sending sporadic emails. Whenever you decide to send newsletters, make sure you keep it consistent. By doing this people will start to expect emails from you and look forward to them. </li><li>Not including your contact information at the bottom of your email. Make it easy for people to contact you either via email or by phone. </li></ol> The best way to avoid making a mistake in your email marketing campaign is to carefully review your newsletter before sending it. This includes sending yourself a test email to ensure that all your images work, all your links are active and your email loads quickly. Good luck, and keep those emails coming. 2008-09-11T18:08:31Z

2008-09-12T22:47:52Z

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top-ten-email-marketing-mistakes

2008-09-12T22:47:41Z

Email marketing is more than typing up an email and blasting it off to a number of recipients without paying close attention to a few small details. This list includes the top 10 mistakes made in email marketing.

Top Ten Email Marketing Mistakes

2009-02-24T09:45:58Z