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What is “T-Commerce” and why do I care?
What is T-Commerce? Touch Commerce is a trend to be aware of. Making a website "touch friendly" has become a must.
We’ve all gotten used to hearing “E-Commerce” (selling goods and services online) but now there is a new buzzword that is important to be aware of: “T-Commerce” . T-Commerce is the term that refers to an online commerce site that is “touch friendly”.
With the advent of mobile everything and the popularity of the iPad and its many new competitors, having a website that is Mobile and Touch friendly is a must.
Mobile was pretty easy – in fact, when we started testing our existing websites we were pleased to see that 99% of them translated well on a mobile interface. We believe the main reason for this is that our team has always encouraged our clients to go first and foremost for usability, putting design and “wow” factor bells and whistles aside if they might interfere with usability. We believe a website can look great but still be very user friendly on multiple platforms.
Now we have a new challenge: Touch Commerce (T-Commerce). Now we have to make sure our clients have a website that is also “touch friendly”. This means continuing to streamline navigation, avoiding complex technologies that may not play nice on all screens (for example, you cannot use flash on a website you want to display well on an iPad) – all while maintaining an inviting visual experience.
If you are not sure this matters here are some statistics that may help you decide:
- There are more than 5 billion mobile subscribers – about 77 percent of the world’s population use their mobile devices to go online. (Source: the Interantional Telecommunication Union)
- According to Google, one in seven searches is now performed on a mobile device.
- 41% of smartphone owners purchase goods and services from their phones. (Source: Chadwick Martin Bailey 2011 survey)
- According to the U.S. Mobile Movement Study conducted by Google in April, 2011, 42 percent of people who see a mobile ad click on it, and 35 percent visit the advertiser’s site. Nearly half of those who click on the ad make a purchase!
- Want more statistics? Checkout this website: MobiThinking http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
Most web developers will be able to guide you on a path that is right for your particular business. It is important to be aware of your own target market – for example, we have a customer that specializes in collectible dolls – a lot of her clients are over 70 and don’t use a mobile phone but they will most likely start to embrace the iPad type technology because it is so much more user friendly for mail, pictures and web browsing (keeping in touch with the family) – my guess is many grandparents will be receiving touch pads for Christmas this year … is your website ready?
If your target market is under 30, I recommend that you also make sure you have a phone friendly website. Many young people are using their phones for everything! It’s pretty easy to translate an existing website to a more phone friendly one. Many development solutions include an “automated sensor” that knows when the website is being accessed by a mobile device and can automatically redirect the visitor to the mobile version.
If you are considering having a website built you may want to make sure your developer is able to answer the question: “Will my website be mobile and touch friendly?”.
Learn more about the author, Harmony Coburn.
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- mobile websites
- E-Commerce for touch screens