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Brian Kerrigan
Managing Member Kerrigan Tax & Consulting, LLC
Raleigh, North Carolina

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Where do you Want to Take the Business in the Next Year?

This question is designed to get the small business owner to think about what success will look like in 2012.
Written Dec 31, 2011, read 1963 times since then.
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This question is designed to get the small business owner to think about what success will look like in 2012. A thorough analysis requires you to look to the future and forecast how the company will look, feel, and operate at 12/31/12. You should attack this question with the following goals in mind.

1. Your vision for 12/31/12 should be bold and slightly beyond what you think is possible. In essence, you want to envision your company achieving more success than you currently believe is possible. The key is to aim high and achieve higher in 2012.

2. Your vision for 12/31/12 should focus on building upon your core strengths and shoring up your main weaknesses. In developing a vision for the next year, you should picture how you capitalized on the core strengths of your business and the measures that you took to shore up your main weaknesses. Capitalizing on your core strengths and shoring up your weaknesses will improve your competitive advantage in the marketplace.

3. Your vision for 12/31/12 should provide a vivid picture of what the business will look like in one year. A vivid picture will provide you and your employees with enhanced focus and direction in 2012. Enhanced focus and direction will provide you and your employees with clear goals and objectives.

4. Your vision for 12/31/12 should be inspiring and motivating to your employees. Your employees are probably your greatest asset and they will be inspired and motivated to work towards a well thought out vision for success in 2012. An inspired and motivated work force will be more productive and have higher morale.

5. Your vision for 12/31/12 should give you and your employees a larger sense of purpose. The goal here is to envision you and your employees building a business together as opposed to performing jobs and tasks. In essence, you want your employees to feel like business owners rather than mere employees.

The following questions may help you develop your vision for 12/31/12.

1. What does your company look like at 12/31/12?

2. What products or services are you selling?

3. How many customers will you have?

4. Who are your main customers?

5. How do your customers feel about your product or service?

6. What marketing strategies will be successful in 2012?

7. Who are your employees?

8. What are the strengths and weaknesses of your employees?

9. What skills and expertise have your employees developed during 2012?

10. What does the culture of your organization feel like?

The goal of this post was to get you think about what success will look like in 2012. It asks you to consider some visionary goals and answer some thought provoking questions to achieve a clearer vision for your company. A clearer vision for your company will lead to sales growth, profit growth, a sustaninable competive advantage, engaged employees, and satisfied customers. I wish you the best of luck and fully expect that this excercise will help you achieve your vision for success in 2012.

Learn more about the author, Brian Kerrigan.

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