A question asked as an exercise in my writing group. We had only 5 minutes to write about this topic, but it got me to really thinking. Are we as business owners a good investment? What are we worth?
What is your ROI?
If worth is measured buy ROI (return on investment) what would you be worth? I have spent years learning my craft and years creating stories and characters. I read anything and everything I can to learn more, learn new techniques to be better at what I do.
These things I feel are worth investing in. Education is a constant return. My talent was given to me at birth. I feel I must honor the giver and use it to it's fullest potential. I must grow with it and get my own skin in the game. This is invaluable.
Do you have sellable assets?
It seems that everything lately is a commodity. People, products, businesses. Yet we are not valued by ourselves, so in turn our value in the commodities market goes down. Are we setting our own price to low?
It takes time and experience to grow a business. Yet we tend to think that anyone can do what we do. "It is easy for me, so it isn't really worth that much." We devalue our assets and then wonder why we are not paid what we are worth.
Do you present yourself as a good investment?
We all need an arsenal of assets a.k.a. accomplishments that we can present to our investors. These accomplishments are our currency if you will. The more we collect, the more we will be worth to potential investors. Say what I want to do is start a toy line to sell in retail stores. In my accomplishments database I have 25+ years of retail experience. I would be worth more as an investment.
When looking at yourself as an investment, look at the whole picture. Look at the years of education, not just school but what you have learned on the various jobs you have done. Look at your talents. What are you good at, passionate about, love to do more than anything. These too are assets.
Now look at the work you have done. What projects have you worked on that feeds into your assets. Do you have testimonials from former clients. Big assets value in there.
Do What You Love. The Money will Follow
If we present our case with passion and love of what we are doing, we will be valued at a much higher rate. Our ROI will be through the roof. Gone are the days of taking risks, but too gone are the days when investors only look at physical assets. They want to know your passions, your assets in how you started on this journey and where you want to go.
Could you stand in the mirror and talk about what you do with true conviction, true passion and tell those investors just what you are made of, what your true assets are?
I have now at this middle age of my life have come to realize that my quest to learn, grow, create and teach my passion are truly a highly treasured gift. A gift that with further investment will grow, flourish and create something of unimaginable proportions. I am worth any investment of time, love or money.
What will you say to the mirror or the investors in your life? Can you present yourself as a person worth investing in?