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Nancy Juetten
Business Bio Expert and Get Known to Get Paid Mentor
Bellevue, Washington
Very helpful
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Why and How to Get Known as an Expert in Your Field

Check out and apply these 15 proven ways to earn a reputation in your field, and your business will succeed in the best and the worst of times.

Written Apr 15, 2008, read 1384 times since then.


“It was the best of times.  It was the worst of times.”

Tale of Two Cities
Charles Dickens

With all the dire economic news lately, many business people and professional service providers wonder if the sky is falling and what that means for their ability to grow their businesses in such challenging times.

Those who are known as experts in their fields stand to weather the bad times better than those without this reputation.  They may even be able to charge more for their specialized services because those who need their help can ill afford to make the wrong choices when the problems they need to solve are so urgent.

Some of the most tangible benefits you can enjoy as a result of being known as an expert in your field are enhanced reputation, increased traffic to your website or blog, better search engine rankings, sold out seminars, more frequent phone calls from the right prospects, and new engagements.

It is not easy to launch, grow, and sustain a winning business – especially when times are tough.  It takes passion, hard work, commitment, and so much more.   To be seen, heard, and celebrated in your local media for the expertise you’ve earned and the contributions you make is absolutely priceless beyond the tangible benefits that count for a lot.

Here are the top 15 ways to earn a reputation as an expert in your field.

  1. First and foremost, do great work for your clients so they are happy to go to the mountaintops with their bugles to sing your praises.  If you are truly doing a great job for your clients, you have earned the right to ask for testimonials and use them to celebrate your expertise.

  2. Be clear about your commitment to serve others first so your own success can grow.  When you share general tips and information that eases aches and pains others are experiencing in their businesses, you will invite others to engage you for a fee for the specifics to solve those problems.

  3. Craft a fabulous bio that proves and declares your expertise in a winning, memorable way.  Leave the blah, blah, blah boring bio behind and lead with a story that is memorable, likable, and worthy of respect.  You and your expertise will be well served.

  4. Write regularly for the local, trade, or national business media.

  5. Use those articles to ask for and earn an ongoing column in a local business journal.

  6. Contribute commentary, tips, and resources to social networks, online forums, blogs, radio shows, and other media.

  7. Speak at professional events and serve on panels through which your expertise can add value.

  8. Launch and sustain a useful electronic newsletter, and invite new subscribers to benefit from what you offer by offering valuable resources, special reports, and other tools to support their success.

  9. Launch and maintain a useful blog.

  10. Maintain a quality website that celebrates your expertise.

  11. Host teleseminars, webinars, and workshops to share your expertise with others and expand your sphere of influence.   Tell.  Don’t sell.

  12. Merchandise your contributions and perspectives to the media via your online pressroom to make it easy for editors and writers to connect with you 24/7.

  13. Write special reports, e-books, or other tools to support others’ success through the power of your expertise.

  14. Win awards that celebrate your winning ways and reflect favorably upon your reputation.

  15. Explore video as an avenue to share your expertise with the world.  Now that YouTube is such a powerful force, along with dozens of other online video sites, the opportunities to share your expertise and message in a way that will engage others are limitless.

There is no “Easy” button to earning the reputation as the expert.  However, if you choose the five tactics that appeal most to your strengths and talents and get into action to deploy them today, over time you will earn that coveted reputation and the rewards that go with it.

Learn more about the author, Nancy Juetten.

Comment on this article

  • GPS Facilitator for Business Owners 
Bellevue, Washington 
Zita Gustin
    Posted by Zita Gustin, Bellevue, Washington | Apr 23, 2008


    Great article! Your tips are concise and descriptive enough that folks can easily put them into play for themselves to, as you so often say, earn the ink and air that they deserve in their own backyards!

    I look forward to seeing more excellent articles from you here on Biznik.

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Apr 23, 2008

    Thank you Zita. I hope that readers get into action and tell me all about the success they enjoy as a result of applying these tips to their advantage.

    And here's a promise. If you tell me how these tips pay off for you, BizNik readers, I'll blog about it to bring your success to the attention of even more people.

  • CEO / Responsible Marketing Evangelist 
Issaquah, Washington 
Patrick Byers
    Posted by Patrick Byers, Issaquah, Washington | Apr 24, 2008

    Terrific article, Nancy.

    When I saw there were 15 tips, I thought, "Uh oh. There's gonna be some throwaways in there."

    Not the case.

    Anybody looking to build their business (isn't that everyone?) would benefit from reading this article and applying what they've learned.

    Patrick Byers

    Outsource Marketing

    [The Responsible Marketing Blog](
  • Massage, Bodywork, Healing touch, Injury Treatment, Medical Massage, Intuitive Masssage 
Seattle, Washington 
Sierra  Kennedy LMP
    Posted by Sierra Kennedy LMP, Seattle, Washington | Apr 24, 2008

    Good stuff! I need to go to work on these suggestions right away!

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | May 19, 2008

    May I add that posting articles to BizNik in particular is proving very powerful for building the buzz about my expertise?

    If you haven't started posting articles here yet, make today the day you get into action and put pen to paper. The search engine optimization aspects of this site are very powerful, and you'll experience that for yourself with your first submission.

    Good luck all.

  • Founder/VP Business Development of CCS and 
Redmond, Washington 
Hailey Chamberlain
    Posted by Hailey Chamberlain, Redmond, Washington | Oct 12, 2008

    Nancy, I am new to Biznik and have just read some of your articles. They are fabulous! Like most business owners I love free publicity and you have excellent advice and tips! Thanks and I look forward to reading more.

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Oct 12, 2008

    Hi Hailey,

    Welcome to BizNik, and thank you for the warm words about my articles. You might be interested to know that I am hosting a Grande Sized Publici-Tea™ this 10-17 from 12:30 - 5 p.m. at which you can meet me and "Get Booked on Oprah" Expert Susan Harrow in person and learn even more about free publicity. You can learn more at We've got an amazing group of folks registered, and the event should be fabulous. Think about it!


    Nancy Juetten

  • Architect and Designer 
Seattle, Washington 
Christoph Kruger
    Posted by Christoph Kruger, Seattle, Washington | Oct 31, 2008


    Your recent article on 'Jumping into the Social Media ...' got me interested in some of your other recent articles. This one on '... Expert in the Field' has great pointers and is very inspiring to me.

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Oct 31, 2008

    Hi Christoph,

    Thanks for reading more. I've got even more information for you to enjoy at my DIY publicity blog at Check it out. And, if you'd like to receive 25 newspaper columns about DIY publicity success for free, just sign up for my free ezine, and you'll get even more tips to support your success.

    Thanks for reading and connecting. If I can be of more help, let me know.


  • construction lawyer 
Poulsbo, Washington 
Janette Keiser
    Posted by Janette Keiser, Poulsbo, Washington | Aug 13, 2009

    Nancy - now this article can really help me. This is exactly what I want to do - establish myself as an expert in a particular area of law. I will follow some of your recommendations. thanks!

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Aug 13, 2009

    Hi Jeanette,

    So glad this helps. Now, consider writing bylined articles for the Puget Sound Business Journal about your particular area of expertise.

    Call the paper or visit the website to access the 2009 editorial calendar. Then, see when the paper plans to write about your particular area of expertise.

    Then, make your pitch!

    If you want to learn even more, come to one of the upcoming events coming up this fall at Seattle Design Center!

    Hope to meet you soon.