Great article; you give a very comprehensive explanation of creativity and how it can benefit business owners.
Creative thinking will save your business – and it might just save our economy, too. Imagination generates innovation which gives your business its competitive edge. The most recent neuroscience reasearch supports the idea that creativity is fundamental to the success of any business. Creativity has been on the decline in America but there’s something we can do about it.
According to a recent Newsweek article, “The Creativity Crisis”, while IQ scores steadily rise with each generation, America’s creativity scores are declining. While other countries are investing in changes to their education system that promote creative thinking, the trend in our school system has been to cut back on experiences in the arts.
The good news is that even if you don’t think of yourself as a “creative person”, creativity is a natural part of how the brain works. It’s like a muscle you can strengthen with the right tools. These aren’t skills many of us learned in school, but anyone can master them.
In an environment where big box retailers flourish, creativity is central to the survival of any small business. As entrepreneurs or solopreneurs, we must find ways to stay nimble, adaptive, and innovative. Boosting creativity is the answer.
Here are the top 10 reasons why juicing up your creativity is fundamental to your business success:
Can you creatively think of even more ways that creativity can help your business?
As the Newsweek article states, “The new view is that creativity is part of normal brain function.” Making creativity a part of your normal business functioning will increase your capacity to innovate, tolerate risk and achieve success.
A special Thank You to fellow coach Susan Lee-Pullen for her contributions to this article.
Learn more about the author, Victoria Dzenis.
Thank you, Victoria, for writing an article illuminating the creative process which is so vital for business!
A great inaugural piece and I do hope you plan on writing more.
My favorite line of all:
In an environment where big box retailers flourish, creativity is central to the survival of any small business.
I could not agree more...
Authentic Writing Provokes
Dear Randal, Sea & Deborah,
Thank you so much for your comments! I am so glad you're finding the article helpful and thought-provoking.
I feel compelled to mention again that Susan Lee-Pullen co-wrote this article with me. I was unable to find a way to "co-publish" the article here on Biznik (like you can co-host an event) so I want to make sure to give her credit.
As you may already be aware, the two of us (Susan & I) will be co-hosting a workshop on September 17th: "This Is Your Brain on Creativity" further exploring the Top 10 reasons above and providing concrete steps you can take to incorporate creativity more fully into your business. I hope you will consider joining us!
Thank you again for rating & commenting on the article!
Like your first article, Victoria. Thoughtfully produced and comprehensive in scope. In the print and communications world, creativity is what we live for. Print validates our businesses. So, why not make them as creative as possible? Now, to get those juices flowing .... ah yes. Feels good. ~David
Congrads!!!!!! Great article and this is your first!! Wow would love to hear about your process!
Great job! You and Susan hit it right on the money.
My business is to help clients find creative solutions to their marketing/branding problems, and I can say from experience that a lot of times it just takes a second set of eyes with a "creative perspective" to solve most business problems. We just get so wrapped up in our business that we can't think about it in any different way than we do day to day.
So again, bravo! Keep posting!
Great article! Everyone has the capacity to be creative, they just need to remember how to tap into it and use it.
I am very creative and I have a brother whom is a scientist. We had a discussion about creativity that went something like this... "I would love to be as creative as you are." He says. I replied, "You may not draw or paint, but you come up with experiments that solve problems." You do things by thinking outside the box, this is your form of creativity!"
We all have the ability, to again create an America that is a leader in innovation, just think outside of the box.
During the summer months I update software technical manuals to conincide with new releases. By its nature, it is not a very creative task. I find that if I plan and execute a "creative" job before or during the writing updates, that I am much happier and more productive. Creative tasks might be re-decorating a room, re-designing a garden area, creating artwork, re-working a web design, or anything that involves creating something new and implementing it. Adding creativity in another area is vital in helping me to keep the flow going and to avoid burnout.
Excellent article. All very true, good reminder to parents to encourage building creativity muscles in our kids. Adversity often promotes creativity, it becomes a sink or swim issue. Your clients are very lucky to have you helping them to find and flex their creative muscles.
Beautifully stated. I couldn't imagine the suppression of creativity throughout history and find it incomprehensible that creative thinking skills are being undervalued in our own culture. It's not [all] about drawing a straight line or singing in tune -- it's the processes we use to generate and idea and take action on that idea.
Wonderful article Victoria, and so true!
Thanks everyone for your thoughtful comments!
@Kelly, Susan S-M, Susan C, Alexandra & Joann:
You are right on about creativity giving us a new perspective and that all of us have the capacity to "be creative". It is as much a function of our own willingness to stretch those creative muscles and build new neural pathways in the brain as it is any innate "creative genius". Letting ourselves take those moments to exercise our creativity: gardening, writing, doodling, playing with puzzle-solving, etc., helps strengthen the connections between the right & left hemispheres of the brain.
Thanks for reading!
Victoria!?! Before I read your article this morning I sent off an email to the team of designers and programmers working on a site I am developing. One page of the site has an animated chameleon - the team wants to add a speech bubble for the chameleon's daily introduction (music synopsis) - I wasn't hot on the idea and explained my reservation to it, even thow they have done very creative work to date. As soon as I read your article, I sent them an apology and asked them to present their ideas...I feel so much better.
Great timing Victoria...and you will never know how grateful I am. Thanks again. ~itsyourtime.com~
What a fabulous article! Yes, in this competitive world, the key to success is being different.
Just to add that being an artist isn't the only means of being creative, it is not a pre-requisite. An endeavor that involves problem solving can be a means of developing creativity. If we incorporate a problem solving approach to our educations system, we can nurture creativity in kids.
I look forward to reading your future posts.
Excellent article Victoria and Susan! I think this is so important for small businesses to read. While big businesses may have more money behind them, they sometimes lack some of the most essential things that a businesses needs to truly thrive -- creativity and a true passion for what they do :)
Great article! I have long been a proponent of creativity in all aspects of life. Listing the reasons for the creative process for small businesses and solopreneurs really emphasized its importance.
What a boring life we would all have without creativity. Not only that but no progress either, no new ideas.
Great first article.
Great article, Tora....and it's great that Newsweek gave you supporting evidence when you needed it. It's a good introduction to your upcoming workshop on Creativity and the Brain. Hope it sparks more people to sign up.
Great article. I am a huge believer of creativity. I love the process of making and being on the cutting edge of thought and idea. I consistently believe that is my edge in so many ways. Thank you for the post and the reaffirmation of creativity as a viable business tool. Speaking of creativity, check out the video documentary I made on the iphone 4. I use this as a marketing tool for not only me but also my friend who is a cartoonist.
Thanks all for your great comments!
@Marilyn, Thanks for the link. I agree-we get to experience flow when our strengths and a (creative or other) challenge are well-matched. Too little challenge and we're bored, too much challenge and we're discouraged and can feel hopeless. Highly relevant to life satisfaction.
@Diane, Life would be boring indeed! And, more and more, ours is a culture driven for stimulation.
I agree 100%. Creativity is absolutely the key to success.
Thanks for the reminder!
Totally agree. I think it's the key to turning the economy around. I'd love to see a part II to this article that outlines any exercises or tips that could actually aid in conceiving ideas. I'm always looking to add these to my creative process. For me, constantly observing leads to new ideas and concepts.
Victoria thank you for this well written article. I believe creativity plays a huge role in small business. Without creativity my small business would be nothing. Take care, Michelle
Fantastic debut Victoria! Couldn't agree more! A great book on this topic - How to Think Like Leonardo daVinci by Michael Gelb
Best of luck to you!
Here's to thinking outside the (big) box--fabulous article!
Thanks for your continued comments and feedback!
@Michael: I do hope to write a Part II that will give you exercises & tips that aid in conceiving creative ideas. Look for it in the coming months!
However, for those of you in the Seattle area, you won't have to wait for Part II if you come to the workshop I'm hosting with Susan next week on 9/17, "This Is Your Brain on Creativity". You will receive exercises and concrete steps you can take to incorporate more creativity into your business and personal life! Please join us! Here's the link:https://biznik.com/events/this-is-your-brain-on-creativity
Hope to see you there!
Thank you for this, sometimes it seems everything has already been invented and made, but your post is like a breath of fresh air in our current pessimistic atmosphere!
Great article Victoria!
I look forward to more writing from you about how we are all fundamentally creative beings - that there is no special area set aside for artists, writers, dancers, and musicians that qualifies them to create.
Great article. This advice applies to all of life challenges. I hope that parents will work hard to raise a creative child. They grow up with the attributes you wrote about re: small business. Most parents work hard to make sure their child experiences an "ordinary" life to "fit in", "make no waves" - but... to have a creative and innovative thinking adults we must nuture the creative spirit. For ourselves, our children and our business.
I enjoyed your article, I wasn't aware of the numbers presented by Newsweek. Scary indeed. I couldn't agree more.. creativity is fundamental to business's success
for my business i was advice by a business consultant Tucson. he was good, fast and efficient. and he help me a lot, he reduce my work and my travel trough town. i advice to get a consultant.