<p>Niche marketing is the current catch phrase for audience building. Why do you want to submit articles to article directories about your niche (your book)? The simple answer is to create back links to your business website, social networking accounts, and to drive your company's Google listing to the top of the pile.</p> <p>Article writing is a great way to promote your business in a cost effective way that has a direct correlation to increased web exposure. Sharing your knowledge and your expertise makes you recognized and trusted by new and ever growing audiences. If readers are impressed with what you have to say they will follow your back links to your company site and join your social networking community. Information based marketing generates traffic and prospective clients to your site resulting to a traceable ROI.</p> <p>Not only does article writing increase your audience it also pushes you up in search engine rankings. Through careful research and consideration you can find directories that are appropriate for your writing and that mesh well with your needs and that reach out to your target audience. Avoid the "get rich quick" sites and the one that do not require author registration or provide no readership/viewing metrics. Look for article directories that allow you to create a RSS feed.</p> <p>If the content of your articles are keyword rich you will generate more search engine "attention". There is a fine balance to be maintained between keyword density and content flow. You do not want to sacrifice content integrity and communication flow for keyword saturation.</p> <p>If you provide readers with pertinent, relevant information that is well written and free of grammatical errors they will stick around and continue reading. A reader's trust is built on good work and good content.</p> <p>Perhaps the most important piece to add to your article is a boilerplate custom bio that indicates to the reader who you are and from where your viewpoint was developed. It tells briefly in a paragraph or two who you are, your credentials, and where you can be found (your company website). This bio should be linked to all your articles so it leaves no doubt in the reader's mind that you are consistent in your own personal message and brand and that you are a authentic professional.</p> <p>You can then announce (Tweet) their posting from your Twitter account and your Facebook account. You can link to them on your LinkedIn group pages. Cross promoting your articles using a variety of social media platforms broadcasts you and your work thus positioning you more rapidly as an expert in your field.</p> <p>A well written article will keep your readers coming back for more. Provide them with material that they will want to read and then share with others. You want your readers to feel so good about what you are doing that they recommend your site to others. As more people begin to know you and you become a recognized author in the field you will gain their trust and their buying dollars. Article submissions are a great marketing tool for business and brand promotion.</p> <p>&nbsp;</p> <p>&nbsp;</p> 2009-04-02T18:41:10Z -9.4351 306 3987 true 15 7520 writing-articles-for-article-directories-increases-your-business-exposure-on-the-web 1 2009-04-08T20:39:33Z 2009-04-08T16:48:33Z

Article writing is a great way to promote your business in a cost effective way that has a direct correlation to increased web exposure.

1 2009-04-08T16:48:33Z