Good thoughts, Dustin.
Having a new business idea seems to produce the same "too happy" brain chemicals that are produced when we first fall in "limerance."
Limerance is a word created to describe the state of mind/body of being newly and madly in love.
Limerance can be measured biochemically in the first three to six months of a hot love affair. After limerance we move into "yeah, that works" or "what was I thinking???"
I guess I'll coin the phrase "business limerance," when dopamine, noradrenaline and endorphins are pumping through our systems like mad.
Did I say "mad?" Precisely that. We are in a brain-chemically induced state of euphoria, not unlike that of a bipolar person on the upside.
Business limerance can also hit when you have a new idea about your business also. Not only when you are considering a brand new business.
When I recognize that the feeling is upon me, I try not to buy anything or signup for anything until it calms down and I return to "normal."
LOL: does anyone here relate?