F**K the Rules: Marketing for People Who Hate Marketing

There are few people who despise marketing more than I do. In fact, I'd say that God put me on this planet to destroy marketing as we know it. And good riddance! Marketing by the old rules is expensive, obnoxious, makes you feel dirty and doesn't even work anymore.

I say F**K the rules. We're Indies. We do it our way.

Of course you can't just make something up and expect it to work. But if you understand the hows and the whys you can play the game on your own terms.

At this event we'll cover the simple principles underlying all of marketing and I'll show you how to market your business in ways you never thought possible.

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  Posted by Dominic Canterbury, Seattle, Washington | Nov 13, 2007

  Hi Everyone, Just wanted to call your attention to the fact that the event has been moved to Office Nomads on Capitol Hill. Here's the address: 1617 Boylston Avenue, Ste. 200 Seattle, Washington 98122
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  Posted by Charles Redell, Seattle, Washington | Nov 14, 2007

  Here's hoping that I won't be shunned since I am a writer who has taken part in some traditional marketing (albeit for good causes, I swear!)

  Looking forward to it. Charles
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  Posted by Dominic Canterbury, Seattle, Washington | Nov 14, 2007

  Don't worry, Charles. No shunning here. In fact, I think it will be great to have your insider perspective.
  See you there! Dominic
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  Posted by How C, Seattle, Washington | Nov 18, 2007

  New to the site. Does "full" really mean I can't show up for this, impromptu? Looks like such a great lecture!
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  Posted by Dominic Canterbury, Seattle, Washington | Nov 20, 2007

  Sorry Howard but we already have a few extras coming. Hopefully you can make it to the next one.