Biznik Book Club – “Made to Stick”

SO FAR WE HAVE A SMALL GROUP, SO EVEN IF YOU HAVEN'T READ THE BOOK BUT ARE INTERESTED IN THE TOPIC AND WANT TO JOIN US, PLEASE DO!

Do you have the next big idea or have you been toiling away to show clients that your ideas are better than your competitors'? If so, then this is the book and book club meeting for you! Join us as we discuss "Made to Stick: Why Some Ideas Survive and Others Fail" by Chip and Dan Heath. Unabashedly inspired by Malcolm Gladwell's bestseller, "The Tipping Point", this book offers an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness" - the art of making ideas unforgettable. Come share your best ideas and brainstorm with fellow Bizniks on how to make your idea successful and loaded with "stickiness" by utilizing the principals of this book.

Book Info: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=dpreturn1/102-2493903-2254535?ie=UTF8&n=283155&s=books&qid=1188589387&sr=8-1

Directions to Revolutions Coffee (one block east of Greenlake behind Gregg's Cycles): http://www.thecoffeerevolution.com/directions.html

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  Posted by Dwyane Faux, Seattle, Washington | Sep 03, 2007

  What a fantastic book, good choice!
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  Posted by Rachel Whalley, Seattle, Washington | Sep 04, 2007

  LOVE this book, Nancy. I can't do a Sunday, or else I would join you.

  Healing IS possible.
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  Posted by Rebecca Kraus, Seattle, Washington | Sep 05, 2007

  Love the idea Nancy! Will be on a camping trip in Sequoia National Park then, but if you do another one, and I'm in town, I'm IN.

  p.s. Have a happy day after your birthday, fellow Virgo!