Biznik "Top Biz Books Review" - Reality Check by Guy Kawasaki

Join us whether you have read Guy's newest book, plan to, or just want to hear more on what it is about. Guy Kawasaki, Apple's first "evangelist" writes a book about every three years. He says it exhausts him - and this one should because it is 473 pages long.

We will focus on those chapters and concepts that are most pertinent to us, the small business owner - and will be sure to cover mantras, raising money, marketing, communication, selling, and innovation.

Who better to kick off this new monthly book review than the ever evolving Guy Kawasaki. My favorite part of the book is called, "The Reality of Doing Good" and includes social entrepreneurship.

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  Posted by Deah Curry, PhD, Kirkland, Washington | Nov 14, 2008

  I'm happy to have found this group, especially since another business oriented book club meeting for Nov got cancelled. See you there!
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  Posted by Lori Richardson, Bellingham, Washington | Nov 14, 2008

  Deah, it will be great to meet you, and Laura too. The format will be one of feedback from participants about the topic - and then some reference to how that relates within the book, so one is NOT required to read before attending. It is simply a great way to focus on specific topics within business - and for this one, it is all about marketing, promotion, and specific business building strategies and tips.

  Small business sales coach and fundraising auctioneer
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  Posted by Kristopher Sookma, Bothell, Washington | Nov 24, 2008

  Sounds really fun, Nwever read the book but cant wait to hear more about Guy's works...473 page buss. book..WOW!
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  Posted by Lori Richardson, Bellingham, Washington | Nov 24, 2008

  Kristopher, glad you can make it. Guy is very edgy and says what he thinks. Check out his blog at http://blog.guykawasaki.com/

  Lori

  Small business sales coach and fundraising auctioneer
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  Posted by Jack Fecker, Seattle, Washington | Nov 26, 2008

  Lori, thanks for the book event today. It was very refreshing and a great reminder of my own sales skills. Sometimes I just need to remember what I already know. I always come away with one great idea and I did that today.

  Warm Regards, Jack
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  Posted by Kristopher Sookma, Bothell, Washington | Nov 26, 2008

  Lori,

  It's always fun to learn about new authors. Wonderful event, I went away with new resources and met some great people. Thanks Lori!

  -Kris
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  Posted by Lori Richardson, Bellingham, Washington | Nov 27, 2008

  Kris and Jack, it was my pleasure. Good to meet three people new to me - and to see Jack again. I look forward to another biz book review.

  PS - you can find Guy Kawasaki's famous "mantras vs. missions" here: (http://blog.guykawasaki.com/2006/01/mantrasversus.html)

  Small business sales coach and fundraising auctioneer