Branding in Business: Because Image Makes a Difference

Is your brand dynamic enough to attract attention in our media-saturated environment? Will it promote confidence in your products and services? Is it flexible enough to grow with your business Branding can make or break a business, and like singing, branding is something that everyone can try but that takes real work and perseverance to do well.

As a photographer and web developer, Andrew Sengul has studied the latest techniques branding in the digital age. Howard Howell brings five decades of business experience to the table, including branding for many companies in food service and other industries.

Businesses use a wide variety of means to brand themselves, from websites to cards to TV commercials, but in all branding endeavors it's important to create a consistent and easily recognizable identity that will encourage people to feel good about your business. The topics covered at this event will include the basic elements of a brand, branding dos and donts and the impact of branding on businesses.

We'll discuss branding in different media, such as printed publications, video, business cards and websites. And this workshop won't just be a lecture -- attendees will each give commercials and can volunteer to discuss their own business brands with the group.

Mark your calendar and come on down to the Mosaic Coffee House to take your branding to the next level.