Cookies and Fruitcakes: A Business Card Clinic

Good business cards are like cookies; people will grab several at a time and share them with friends. Bad business cards are like fruitcakes; people accept them out of politeness and then discreetly throw them away. Which kind is your card and how can you improve it? Join me for this workshop to find out.

Business card design involves dozens of choices and it's often hard to see which ones will work best. I've collected hundreds of cards over the years and designed more than a few for my photo clients, so I'm pretty good at telling which cards will get talked about and which will get trashed.

A business card is your first impression in a 3.5" by 2" package, and a good design is one of the best ways to show people you're serious about what you do. We'll gather at the Mosaic Coffeehouse and talk about what makes a card effective, study good and bad examples and figure out how your card can be improved.

My discussion topics will include design principles like contrast and eye-tracking, information prioritizing, card printing options, common design pitfalls and unique uses for business cards. There'll be lecture-style segments as well as roundtable discussion where the attendees will share ideas and critique each others' cards. I've hosted this workshop before, and I can promise that you'll leave this event with a new perspective on self-promotion in general and your card in particular.

Mark your calendar and get ready to put your best face forward!