Cross Media Marketing - What it is, and how to make it work for your business

Jeff Green from Pinnacle Graphic Communications will talk to us about cross media marketing - what it is, and how to make it work for your business. Whether you are a large corporation, a small business or a non-profit organization, there are a number of new and innovative marketing tools available to help you compete in today’s challenging economy. The goal of this presentation is to introduce you to some of the new technologies and postal programs available to enhance and support traditional marketing channels. Including, Variable Data Printing, Personalized URLs (Purls), Quick Response (QR) Codes, intelligent Mail Bar Codes, and Every Door Delivery.

Jeff is the owner and President of Pinnacle Graphic Communications, a full service printing, design and marketing services company in Morris Plains. Jeff started his company in the spring of 2002 after 26 years in the corporate world.

He holds a Bachelor of Science Degree in Accounting from Penn State and an MBA from the Wharton School at the University of Pennsylvania.

During his corporate career with two fortune 500 companies, PPG Industries and GenTek, Jeff’s experience included stints as Manager of Global Finance, Division Controller, Regional Sales Manager, Vice President of Sales & Marketing, and Division President.

Jeff is an active member of the Morris County Chamber of Commerce. He is currently Chairman of the Ambassadors Committee and serves on the Business Development Committee. He also serves on two non profit boards. He is currently Vice Chairman, Board of Directors of the Mental Health Association of Morris County, and sits on the Community Advisory Board of Employment Horizons, a Cedar Knolls based non-profit organization serving adults with developmental disabilities.

Jeff can be reached at jgreen@pinnaclegfx.com

Agenda:

6:00 – 7:00 Open Networking

7:00 - 7:30 Introductions

7:30 - 8:30 Topic Disucssion

8:30 - 9:00 Feedback, any thoughts? any ideas?

See you all thursday .... bring a friend and don't be late

Networking and building business relationships.

Networking and building business relationships.