Dom Sagolla, a Co-creator of Twitter Shares His Style Guide for the Short Form

Audio Archive — Though you might not have made the event, we don't want you to miss your opportunity to hear Dom's message. Below is a link to a full-length audio recording of Dom's appearance.

Remember, the next Biznik Innovators Series event featuring Dan Pink occurs January 12th (More). Before you RSVP, upgrade to Biznik Pro or ProVIP status and enjoy a significant discount on these fabulous events.

Play it now!

The Biznik Innovators Series connects independent business people with some of the most premier innovative thought leaders published today in a swank downtown venue (with complimentary wine!) When the authors visit Seattle, we find innovative ways to celebrate their books, while providing you with a unique networking opportunity.

The engaging Warren Etheredge, of The Warren Report, will lead an intimate and entertaining on-stage conversation with the author that takes the entire event up a notch.

In addition...

• Before and after networking with the author and other guests in an intimate setting at the elegant Pan Pacific Hotel Seattle

• Free-flowing award-winning wines from Erath Wineries

• Savory nibbles AND in addition to the wine & appetizers, a copy of the book, signed for you by the author after the interview, is included in the ticket cost.

Several books have been written by “social media experts” trying to explain the secrets behind Twitter - the 140 character online service that allows users to share, discover and connect with anyone, anywhere in the world - and how anyone can use it to their advantage. Convincing companies to incorporate Twitter into their marketing strategies has become easier since competing companies have seen phenomenal results. However, according to Dom Sagolla, a co-creator of Twitter and author of the new book, 140 Characters: a Style Guide for the Short Form (Wiley 2009), “The constraint of 140 characters is an opportunity for creative self-expression of all kinds. With Twitter and the short form, we have inadvertently invented a new genre of literature.”

In 140 Characters, Dom shares the way to develop a personal voice and make the most of your messages. 140 Characters aims to do for Twitter and other short forms, such as text messaging, email, and status updates, what Strunk & White’s The Elements of Style did for good writing via lessons in grammar and composition.

In a world of three second attention spans, the short form is not just confined to Twitter, but also Facebook, LinkedIn, and text messaging. Most of the advice in 140 Characters is focused on helping the reader to find the right words.

Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, in 140 Characters including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

The most extraordinary thing about 140 Characters is that it's more than a book about Twitter. 140 Characters is a concise field manual that will help you be more effective when communicating in small spaces. It's an actual style guide that
• Covers basic grammar rules for short-form writing
• The equivalent of Strunk and White’s Elements of Style for today’s social media-driven marketing messages
• Helps you develop your own unique short-form writing style

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

What others say about 140 Characters

"Inspired by new mediums of publishing, such as Twitter, this book provides a refreshing look at the breadth of linguistic techniques that shine with the advent of the modern short form." - Britt Selvitelle, Front End Engineering Lead, Twitter

About the Author

@Dom helped create Twitter. He is also founder of DollarApp and co-founder of iPhoneDevCamp.

RSVP for the event is $40 per person, which includes all wines, appetizers and a copy of the featured book. Reservations are required, and can be made here on our website by joining or logging into Biznik. (Basic membership in Biznik is free.)

Note: Event attendance required to receive your copy of the book.

The Biznik Innovators events are made possible by a partnership between Biznik and:

Kim Ricketts founded Kim Ricketts Book Events in July of 2003 with an inspiration to find and develop new and targeted author-based events in Seattle. The company represents over 30 companies and groups, books throughout the greater Seattle area, the San Francisco market, and is exploring plans to expand even further. Some of KRBE's most notable authors have included Former Vice President Al Gore, Madeleine Albright, Malcolm Gladwell, Chris Brogan and Tim Ferris. If you like the Biznik Innovators Series, you may be interested in KRBE's Words & Wine series.

As founder of The Warren Report , Warren Etheredge curates and hosts over 200 events every year, a podcast and television series. The Warren Report promotes "slow culture" through commentary, outreach, events and education. Warren has conducted over 1,500 interviews ‹ in print, on camera, on stage with a wide range of personalities and smarties including Amy Sedaris, Naomi Watts, Salman Rushdie and Robert Duvall. Additionally, Warren is one of the founding faculty of TheFilmSchool, along with Tom Skerritt, Stewart Stern, Rick Stevenson and John Jacobsen. Warren has staged over 40 plays in New York, published five books, written countless magazine articles and recently completed a feature-length documentary, HUMOR ME. He speaks at festivals and conferences nationwide including The Screenwriting Expo, The Austin Film Festival and Conference, Bastyr University's Founders Weekend and Gnomedex.