F**K the Rules: Marketing for People Who Hate Marketing

There are few people who despise marketing more than I do. In fact, I'd say that God put me on this planet to destroy marketing as we know it. And good riddance! Marketing by the old rules is expensive, obnoxious, makes you feel dirty and doesn't even work anymore.

I say F**K the rules. We're Indies. We do it our way.

Of course you can't just make something up and expect it to work. But if you understand the hows and the whys you can play the game on your own terms.

At this event we'll cover the simple principles underlying all of marketing and I'll show you how to market your business in ways you never thought possible.

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  Posted by Dominic Canterbury, Seattle, Washington | Oct 30, 2007

  This one filled up pretty fast. If you're interested in another one, let me know.
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  Posted by Rachel Reed, Seattle, Washington | Oct 31, 2007

  Yes, please host another one!
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  Posted by Shelly Holbrook, Bellevue, Washington | Oct 31, 2007

  I keep missing out on this event! Please host another one soon and count me in!
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  Posted by Christine Golborne, Seattle, Washington | Oct 31, 2007

  Hey there! Looking forward to hearing what you think about Marketing. Sounds innovative, different and fun!

  Cheers ~

  Christine
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  Posted by Dan Woodard, Seattle, Washington | Oct 31, 2007

  As a person who hates marketing, my curiosity is piqued by the title, for sure. I'm hoping you'll do this one again. I can't make it to this one.
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  Posted by David Capocci, Granite Falls, Washington | Nov 01, 2007

  I keep missing this too! Always see it in the biznik email and its always full. Put me on the "expressing interest list" as we are ready to start rolling out our marketing soon! Hmmmm...any marketers out there care to submit an RFP to us?
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  Posted by Dominic Canterbury, Seattle, Washington | Nov 01, 2007

  Just posted another F' the Rules for Thursday the 8th. It's pending approval so keep an eye out for it.
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  Posted by Peggy Foster, Issaquah, Washington | Nov 01, 2007

  Well, that's what I get for not checking email regularly. I look forward to seeing you on the 8th. Thanks!!!
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  Posted by Bridget Gailey, Seattle, Washington | Nov 02, 2007

  To anyone who is attending on Monday: I have a spot in the Thursday session, but Monday would work out much better with my schedule next week. Would anyone be willing to switch? If so, please drop me an email.

  Bridget Gailey / SaySomething Creative
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  Posted by Banu Sekendur, Seattle, Washington | Nov 05, 2007

  Hey Dominic, sorry I had to cancel. I am feeling really sick and don't want to keep the spot if someone is interested. I'm sure I'll catch another one of these.
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  Posted by Barry Hurd, Seattle, Washington | Nov 05, 2007

  Dude.... can I come to bash on marketing too? I need a glass of wine and fifteen bottles of something or other.

  Dom knows his stuff for out-of-the-box marketing.
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  Posted by Monica Ward, Seattle, Washington | Nov 05, 2007

  Dominic! Count me in on the next one! ( :
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  Posted by Dominic Canterbury, Seattle, Washington | Nov 05, 2007

  Barry - Glad you're coming! It will be great to have such a well informed marketing basher in our midst.
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  Posted by Kathryn Lewis, Seattle, Washington | Nov 05, 2007

  Yo Dominic, you radical maniac! Have another one and let me know when! Kathryn
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  Posted by Jennifer Anastasoff, San Francisco, California | Nov 06, 2007

  This is TOO fun. When the heck are you coming to San Francisco?
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  Posted by Raed Malhas, Seattle, Washington | Nov 06, 2007

  Thank you Dominic! That was a superb session, packaged with lots of valuable viral ideas! Which can highly benefit anyone who is doing a software startup, like myself, or any sector of business! Very well done! Cheers, Raed
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  Posted by Ken Lapp, Bothell, Washington | Nov 06, 2007

  Thanks Dominic! Great information, and thanks for taking the time to share your ideas. Ken