Guerrilla Marketing Strategies

Create or recreate effective marketing ideas on a shoestring budget. Bring your favorite marketing idea, to discuss.

If you have read Jeff Slutsky's marketing books, you know about Guerrilla Marketing. Guerrilla Marketing is inexpensive effective marketing. One of my favorite examples is about a mom and pop hair salon competing with a large chain hair salon. The mom and pop salon charge $25 per haircut and the chain charges $7. When the chain moved to town, they erected a large sign advertising $7 hair cuts. The mom and pop salon put a large sign up that read: WE FIX $7 HAIRCUTS! Brilliant!

Bring your favorite marketing ideas and let’s get those creative juices flowing over cocktails. Make mine a Mojito!

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  Posted by Terra Vita, Seattle, Washington | Aug 02, 2008

  I am looking forward to attending. I will bring a couple of other books I think are very valuable. Thanks for putting this together.
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  Posted by Kumar M, Seattle, Washington | Aug 04, 2008

  Brilliant... indeed ! I am really impressed. I will try to make it for this event.
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  Posted by Sven Mogelgaard, Bothell, Washington | Aug 04, 2008

  I like big apes. I want to see how they can help me market!

  Seriously, this should be fun!

  Sven Mogelgaard, President of Byte Slaves Computing
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  Posted by David J Zarza, C.Ht., Edmonds, Washington | Aug 04, 2008

  This sounds great Caroline! I'm looking forward to the brainstorming.
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  Posted by Caroline Strittmatter , Snohomish, Washington | Aug 05, 2008

  Sven that is hilarious.
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  Posted by Eylon Israely, Seattle, Washington | Aug 05, 2008

  Sounds like useful fun. It is always great to have smart people to brainstorm with!

  Unfortunately, I have other plans already that evening. I'd love to attend another such event if you run it.
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  Posted by Bob Gerrish, Bothell, Washington | Aug 05, 2008

  I would love to attend. All depends on sleep on Thursday - have a pizza restaurant plus a graveyard shift job. And I haven't read the book, but have done my share of Guerrilla Marketing.
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  Posted by Cassandra Lanning, Kirkland, Washington | Aug 05, 2008

  Can only stay an hour but am looking forward to it.
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  Posted by Caroline Strittmatter , Snohomish, Washington | Aug 05, 2008

  Eylon I will run it again , it is a topic near and dear to mey heart. I am sorry we will miss you this time.
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  Posted by Caroline Strittmatter , Snohomish, Washington | Aug 05, 2008

  Bob, I hope you attend. There is a fun story regarding a pizza shop that you may find interesting. I will save it just for you!
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  Posted by Caroline Strittmatter , Snohomish, Washington | Aug 05, 2008

  Cassandra, I will start the event right on time and get you as much good info as possible.
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  Posted by Lisa Kee, Everett, Washington | Aug 06, 2008

  I am looking forward to it....Make mine a Margarita on the rocks w/ salt!!!
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  Posted by Paul Medrzycki, Seattle, Washington | Aug 06, 2008

  Caroline, I am glad to see I have not missed your event. It sounds like a good time.
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  Posted by Caroline Strittmatter , Snohomish, Washington | Aug 06, 2008

  Pauly and Lisa if you two have not met you will be good for each other. I will send an intro.
  Yours truly,
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  Posted by Terra Vita, Seattle, Washington | Aug 08, 2008

  Thank you, it was very fun. Really good people attended.