Innovative Eastside Startups

Do you have an innovative business idea? Ready to start but don't know where to begin? Have ideas galore but no plan to make them real?

The Innovative business startup process, is a different approach to planning a business. Most planning tries to reduce risks of failure by structuring as much as possible. Agile was developed for dealing with situations where change is the norm, Agile doesn't try to plan away but plans for change.

Starting a business is all about taking on risk. How you deal with that risk should vary depending on what kind of business you are starting.

In this event we will walk though the Innovative business startup process. A process based on the Agile Software development process.

We will walk through the entire process from the first day of your business idea through your multiple launches and on to Operationalizing your business.

Most planning tries to reduce risk of failure by structuring and planning as much as possible as far as possible out into the future. This approach to planning reduces risk by removing variation or change. But this doesn't always work for innovative business startups. You may be in the early stages of your business and you don't know what your exact product will look like, you don't know exactly who your target market is. You may not know exactly what marketing will work best (if you don't know your target yet you can't know how to market to them). Your idea is innovative and so you need a planning approach that is designed for innovative companies.

For example if you have a great business idea plan it all out, do lots of market research and invest a lot of money developing it and then launch with great expectations and the market rejects your product. In this case your risk was actually increased by trying to plan it all out and launch in one fell swoop. Agile uses short development cycles and multiple little releases to reduce risk and ensure success.

This event is for Big thinkers who want to start something significant, innovative, and powerful.