Lessons in Branding: Understanding the Creative Process

Attended

Hosted by Julian Michael, Corbet Curfman & Steven Matsumoto in Bellevue, Washington

Type: Educational Workshop
When: Tuesday, February 10 5:15 PM to 7:30 PM
Fee: Free

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Event description

Come have some fun learning about how us 'Creatives' do our thinking on our feet (and on our laptops)! All three event hosts have a great deal of experience in a wide variety of creative realms, working with a variety of clients and will share a few unique experiences as well.

In our 2hr workshop you will learn a bit about how the creative mindset works and how it can be appied to your business through some basic tips and focuses. And of course, we'll have fun and get to meet and interact with several other attendees in this highly interactive workshop.

Topics include a walk through 'personalizing' the branding process, taking a look into the importance of visual impact, and keeping your clients engaged with your promotional items by considering them as part of your marketing 'front' line.

Starbucks, Nike, Evian, Bacardi, Nissan, Chanel. What makes these brands so powerful? How did they all become BRAND LEADERS in their respective markets?

These brands all understood what their customers in their target markets were looking for. And more importantly, the creative geniuses behind the scenes understand their brand message inside and out...and of course are home to some of the most intuitive innovators on the planet!

So join in on becoming a little more creative with us, have some fun, and do some quality networking in this first of several unique interactive branding events for this 2009.

Open networking will follow the event for 30-45min.

Your hosts, Julian Michael, J.Michael Images Photography
Corbet Curfman, Riverbed Branding
Steven Mastsumoto, Azimuth Branding

30 Bizniks attended this event

Bridget Gailey

Creative Consulting: branding, graphic design...

Seattle, Washington
Carol West

Land Planning

Everett, Washington
Cathy McKenzie

marketing & contract management

Redmond, Washington
Christy Aston

Promotional Products Consultant

Normandy Park, Washington
Cindi Pree

Virtual Business Partner for Copywriting/Editing...

Bellingham, Washington
Cyndi O'Neill-Dady

Marketing/Advertising

Mill Creek, Washington
Dan McComb

Change agent

Seattle, Washington
Gina ODaniel

Graphic Design, Marketing Design, Website...

Renton, Washington
Howard Howell

Sales Trainer

Bellevue, Washington
Jasmine Phillips

Embroidery, Screen Printing, Promotional Consultant

Bothell, Washington
Jean-Pierre Ruiz

Animal and corporate law attorney

Bellevue, Washington
Jeffry W. Myers

Inspirational Speaker and Professional Photographer

Seattle, Washington
Jill Walser

Resume writer, interview and job...

Bellevue, Washington
John Peck

Quick Show - What's Your...

Bothell, Washington
Joy Gilfilen

ReVisionary, Keynote Speaker & Collaborative...

Bellingham, Washington
Julie Hutton

Real Estate Sales & Marketing

Kirkland, Washington
Marc Kriger

Board Game Creator & Market...

Mercer Island, Washington
Michael King

Entrepreneur, Speaker, Profit Optimizer

Renton, Washington
Mihaela Susan

graphic designer

Bellevue, Washington
Mila Vladi

Real Estate Consultant, Independent Contractor.

Mercer Island, Washington

Plus 10 more. [show all]

Discuss this event

Posted by Julian Michael, Bellevue, Washington | Jan 21, 2009

On behalf of Steven, Corbet and myself, we are all looking forward to having some fun with you all soon! -JM

Kreative Networker and Portrait Artist
Posted by Ila Barlean, Seattle, Washington | Jan 28, 2009

I will be returning from Mexico late that evening.

Will lookforward to the next event you host.

Ila
Posted by Cathy McKenzie, Redmond, Washington | Jan 30, 2009

I am a new Biznik - I'm looking forward to the event and meeting other Bizniks.
Posted by Rachel Rausch Johnson, Renton, Washington | Jan 30, 2009

Looking forward to this event :-)

Rachel Rausch Johnson-makes pretty pictures
Posted by Edie Pierson, Snohomish, Washington | Feb 02, 2009

I will have to cancel. I have a client request for that night. Hopefully you will have it again.
Posted by Debra Lane, Bothell, Washington | Feb 03, 2009

Sorry, the flu is sidelining me this week.

Chef to Go Meal delivery - dinner is just a click away
Posted by Tammy Redmon, Seattle, Washington | Feb 04, 2009

Looking forward to attending your event next week! Very excited to infuse some creativity in to my brand as I am in a bit of transition.

See you on the 10th!

Deepen Your Learning...Forward Your Action
Posted by Julian Michael, Bellevue, Washington | Feb 05, 2009

Tammy,

Glad you could make it!

Kreative Networker and Portrait Artist
Posted by Susan Allemand, Kirkland, Washington | Feb 09, 2009

This will be my first Biznik meeting, I'm looking forward to meeting you and everyone. Thanks for doing this event! Susan Allemand
Posted by Robert Jones, Bellevue, Washington | Feb 09, 2009

Don't be mad, Julian, but I cannot make it tomorrow. I'm sorry for the last minute notice! So sorry.
Posted by Kelly Lynch Ring, La Conner, Washington | Feb 10, 2009

I lost a babysitter to the flu. If I can't find another I won't be able to make it!
Kelly
Posted by Margaret Friedman, Seattle, Washington | Feb 10, 2009

I am utterly swamped, and since the rsvp list has gotten so large (with 5 spots left) I will regretfully withdraw. Will you do one on the west side ever? That would be fantastic. Best of luck with it~
Posted by Hsuan-Hua Chang, PCC, MS, Seattle, Washington | Feb 10, 2009

sorry that I have to cancel. My daughter is very sick.

CoachSeattle brings clarity & fun to biz development.
Posted by mike young, Kirkland, Washington | Feb 10, 2009

I am sorry guys, I have a conflict with a client this evening so I am going to have to cancel. I hope you have a great event.

Printing, Offset, Digital, quality, consulting
Posted by Jessie Upp, M.S., Edmonds, Washington | Feb 10, 2009

I'm sorry to have to cancel as well. I was looking forward to this!

I hope you put it on again. Please keep me in the loop.

~Jessie
Posted by Patricia Klingler, Bellevue, Washington | Feb 11, 2009

Fabulous event! Well-planned and full of valuable insights. There was something for every type of learner - visual materials, lecturettes, group discussions, hands-on applications. I walked away with ideas that came to me in the moment, and feel jazzed about making them real.

I'm looking forward to your next events. The three of you work well together, and your combined experiences are a bonus.

Thank you.

~ Patricia
Posted by Gina ODaniel, Renton, Washington | Feb 11, 2009

Fantastic event! I agree with Patricia - very well planned, great materials, a wonderful whole group presentation and break-out group activities. I would highly recommend this event and look forward to attending your next one.

Thank you! ~Gina

Gina O'Daniel - O'Daniel Designs
Posted by Tom Todd, Seattle, Washington | Feb 12, 2009

Thanks guys! Your event was packed with so much valuable and actionalbe info on how to improve my branding. I left with a ton of ideas...all written down. Thanks! Tom