Let's Create a BRAND New Company!

Are you reaching your ideal clients? Do people understand what you do? Does your image reflect professionalism?

Learn the framework to audit your brand and answer concerns like these. Even better, you will get a chance to participate in the process. If you are like most people, doing is a great way of learning. As a group we will go through the process of how to build a successful brand for any organization.

Working together in a brainstorming format we will decide on some key factors to our business. Examples are: what kind of business are we in, why should anyone care, what makes us different, what it is our purpose. We will also discuss ways to describe our company that gives it form, substance and a life of its' own. This process is essential to building a business that is successful and sustainable.

Come prepared to participate and spend a fun and enlightening afternoon building a brand. You'll have an opportunity to introduce yourself and your business to one other before we start, and we'll finish up with some open conversation and networking.

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  Posted by Nancy Hanauer, Seattle, Washington | Oct 29, 2008

  So glad you're offering this again, Corbet. Looking forward to meeting you and participating in your workshop!
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  Posted by Corbet Curfman, Seattle, Washington | Oct 30, 2008

  I'm glad you can make it Nancy and I'm looking forward to meeting you as well. Thanks for your interest.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Amy Woidtke (woid-key), Greater Seattle, Washington | Nov 04, 2008

  Oye- I just happen to working this particular Friday at SPACE.

  I hope you'll run this again Corbet. I'd really love to participate!

  Creating meaningful spaces that matter. How are yours?
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  Posted by Karen Floyd, Seattle, Washington | Nov 04, 2008

  Hi Corbet,

  I'm looking forward to this!
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  Posted by Corbet Curfman, Seattle, Washington | Nov 05, 2008

  I probably will run it again Amy. It would be great to have you involved. Thank you for your interest Karen it will be fun.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Paige Kanaby, Seattle, Washington | Nov 12, 2008

  Hi Corbet,

  Just wanted to tag onto Amy's comment that I too am interested in you offering this event again. Thanks!
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  Posted by Corbet Curfman, Seattle, Washington | Nov 12, 2008

  Hi Everyone, I'm looking forward to seeing you all on Friday. In order for us to make the most of our time, I'd like to hear what company we want to work on. We can then get started right away. Below are three choices.

  1. Office Art - This company would offer products business to business. The general idea is setting up fine art in office spaces.
  2. Hat Store - Sells hats directly to consumers in a retail environment.
  3. Dogwalker - Just like it sounds. Walking dogs for people.

  These are three distinct companies that offer services in different ways. Two are product related- one is b to b and one is b to c. The last one is a service b to c. While none of us might or might not want to run companies like these, it will lead us through the process. Pick one that interests you in approach and how you might create a niche for that business.

  Please let me know what your choice is as soon as you can. Feel free to post your choice or send an email back to me. Thanks.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Judy Tallant, Snohomish, Washington | Nov 12, 2008

  Dang, I need to cancel-
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  Posted by Corbet Curfman, Seattle, Washington | Nov 13, 2008

  Sorry to hear that Judy. I will do this again so hopefully you can make it then. Thanks.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Kelly Lenihan, Edmonds, Washington | Nov 13, 2008

  Hi Corbet, Would you ever consider running this event again out in the north end? Thank you, Kelly
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  Posted by Corbet Curfman, Seattle, Washington | Nov 13, 2008

  A spot just opened up for those of you interested.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Corbet Curfman, Seattle, Washington | Nov 14, 2008

  Thank you everyone voting for a company concept. Office Art is the winner. Think about what that might look like to you. I'm looking forward to seeing you all tomorrow. Thanks.

  Sustainable Graphic Design & Brand Strategy
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  Posted by Ingrid Pape-Sheldon Photogr..., Seattle, Washington | Nov 14, 2008

  Hi Corbet, Was great meeting you yesterday at the Creative Professionals Lunch. Would love to come to this event, but can not make it. Hope you do it again. Thanks, Ingrid