Marketing To VITO

VITO stand for Very Important Top Officer. Everone tells you that in selling to businesses, you need to start at the top, but no one tells you how. This 3 hour seminar will give you the tools you need to effectively tap into the business market.

For your three hour time investment, you will learn:

• How to get by the gatekeeper (the receptionist).
• About VITO's motivations, fears, goals and desires.
• Five techniques that will make a lasting and favorable impression on VITO.
• How to add value to VITO's day.
• Three ways to establish a competitive advantage.
• Techniques for helping VITO make a favorable decision.
• The things you need to do to prepare for your meeting.
• Ways to double your closing ratio.

This seminar is conducted by Rich Whitaker, a former sales trainer for a nationally known financial services company and currently a trainer and consultant in helping people become more effective and productive. This seminar would normally cost you $149, but as a Biznik member, you can attend free. It includes a free one hour private consulting session with Rich.