At BizJam, Perfect Pixels presented about brand personas and the current paradigm of consumerism as self-destructive, where we consume with the false assumption that our resources can continue to support the cycle.
We have learned through our own methodologies that a new paradigm is emerging where branding must lead the way to communicate mutualism- the concept of lessening one's impact on the environment and instead giving back, and consuming less. Our clients have begun demonstrating this path with our guidance and have found that their customers embrace their message of eco-friendly, reduction of resource consumption and reciprocation.
Pairing up with Mozelle Spencer at Mozelle by Design, we are opening up the conversation with fellow Bizniks to see how they can get involved with us in lessening the burdens we place on the environment with how we do business.
Wine and Hors D'Oeuvres Provided!