Hosted by Steve MacDonald in Bellevue, Washington
Type: Educational Workshop
When: Tuesday, April 14 6:30 PM to 8:30 PM
Fee: Free
1426 views
BusinessWeek advises to not spend a dime on marketing without a strong brand. Harvard Business Review says that a brand is one of a company’s greatest resources. Inc. magazine says that the nation's fastest-growing private companies are making use of social media. Forbes magazine calls social media a fundamental shift that is here to stay. Where social media allows a business to pinpoint and specifically target people who are actively searching for subjects that are relevant to what your company offers, the brand is your #1 conversion tool.
This is why I often refer to all the events I do as, “The Power of Social Media and the Right Brand Promise.”
In this workshop you are guaranteed to walk away with a least multiple new perspectives on the role of your brand in your business. Plus, we will have a specific break-out session designed to help you think about your specific brand promise in ways that you may never have thought about before, and certainly ways that your competition has rarely approached.
Your brand is a secret weapon that most people only scratch the surface using. I’ll cover the steps to take in creating an epic brand, and the means to separate yourself from the competition…your Blue Ocean Strategy.
We will end the workshop with time for a Brand and Social Media Q&A.
Please come prepared to start right at 6:30p.
About The Presenter
Steven MacDonald is the founder of StudioHDV, the Practical Social Media Newsletter and the e-commerce site, The Designer Jean Company. As a marketing consultant and retailer, Mr. MacDonald uses every method of branding and social media that he recommends for his clients. His first hand knowledge and Fortune 500 marketing background with companies like Coca Cola, VISA, Nike, P&G and more provides a unique backdrop to help companies wade through the new world of marketing opportunities and social media tools. Spanning more than two decades, he has been the VP of Strategic Planning for Mazda, EVP of a regional marketing firm, partner in a successful advertising agency and CEO of a dot.com. He is on the Thought Leadership Board of a national marketing group, spoken at companies like US Airways, and been published in business journals.
Plus 50 more. [show all]
Steve,
Looking forward to this event. If it's anything like all of your past events, it will be a wealth of information!
Since I'm changing my business model from developing websites with the 'old school' static sites to the 'new school' WordPress model, this seminar will be incredibility valuable.
Tom
Tom
Steve, I hear more amazing things about the information you give people. I'm looking forward to learning from you! Lynn
sounds great! thank you for this 110%-right- now presentation. Looking forward to it! ELli
We will be delving into areas that we have never asked ourselves before about our companies, and we'll come out looking at the opportunities in a whole new light.
I'll see you all tomorrow night.
Steve
I'd love to attend this event. Please let me know if anyone cancels. Thanks! Cheers! Suzanne
Yippee! See you tonight.
Gosh, things have gotten extremely busy tonight for me with a movie I have in production on intentional media, so I am having to cancel at the last minute...so I hope someone can take my spot!
I was really looking forward to meeting you, Steve. Lori Richardson highly recommends this, so I am registered for a couple of your other events!
I wanted to tell you how much I enjoyed your presentation tonight. I really got a lot of great information and felt it was timely and valuable to our needs today. As I sat there I thought how lucky I am to be a Biznik member and be able to partake of so much knowledge and to meet and hear from so many professionals. Thank you for your presentation.
WOW! What an abundance of information! So thought provoking! The exercise in the middle was just what I needed to begin the process of developing my brand image. I plan to complete the other questions on my own.
Thanks for all the information sharing!!
Terrific presentation, Steve! Thanks for sharing your wisdom with the community. Your events are like a fine restaraunt meal; every bite is full of high-quality ingredients.
The high quality of the information you provided made committed bizniks out of the two new members sitting next to me. This was their first event and they were blown away by the value of it.
When my husband asked me how it went, I told him it was a "big download" and that my head was stuffed full of information to digest. That's the best kind of event, so full of useful and valuable information you have to sit and digest it slowly, savoring every bite and appreciating the care with which it was put together. Cheers! Suzanne
Thanks, Steve for sharing your knowledge with us all. It sure got my mind going! See you at the next one, hope I did a good job "clicking" :-)
Great presentation! Thank you Steve for sharing this valuable information with us. I am looking forward to attending your next event! ~Gina
Thanks Steve, it was really good to have a proper emphasis put on branding so us Biznikers don't let our marketing strategies drift.
121 106th Avenue NE
Bellevue, Washington 98004
Tue Apr 14, 2009 6:30 PM
Wed Sep 16, 2009 | 641 views | 1 attended
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Mon May 11, 2009 | 1303 views | 29 attended
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