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This event was reviewed by Biznik's editorial staff. We think it’s going to be cool. It's about business and follows our 95/5 Principle. You can expect all attendees to be members of Biznik. Sweet.

Event description

In today's connected world, most everyone will come to your website prior to deciding whether or not to purchase from your business. 40% of all consumer spending and 85% of all B2B transactions begin today with a web search. Your website experience will either accelerate the purchase process or end it on the spot. Today, you can't afford to have a static website that acts like an online brochure. You need a site that looks like you hired a team of graphic designers. A site that has the ability to stimulate interaction and participation. A site that gives you complete control to make changes instantly. A site that is prepared for the world of social media.

In the past, a website that could do all this would have cost thousands of dollars and taken skilled programmers months to build. But those days are behind us. Thanks to "open source" software called WordPress and the efforts of a huge community of programmers and website users, you can have all this with little to no budget. WordPress websites are indistinguishable from traditional websites, except by their exceptional new capabilities. The power to have a website that you would be proud to attach to your company and reputation has now been placed into the hands of every business. Come and receive a step-by-step introduction with screen shots and specific directions that you can take home that night to create your own WordPress website. The results will stun both you and your customers alike.

The number and complexity of marketing options available online can be overwhelming: traditional website solutions like FrontPage, Dreamweaver and Contribute, new "CMS" (content management system) -based websites and blogging services like Blogger.com, WordPress.com, and "self-hosted" WordPress websites—how do you know which format is best for you?

We have looked at all the options and evaluated them based on our combined 30+ years of experience in marketing and online media, and we will give this knowledge to you. And the best part is that it doesn't have to be that complicated!

Once you select a website platform, there are even more things to consider: the question of whether or not to use a blog—or the more basic question: What is the difference between a website and a blog? Widgets, plugins, RSS, search engine optimization, pay-per-click advertising, integration with other forms of social media like Twitter, Flickr and YouTube. Are all these just "Web 2.0" fads that traditional businesses should take with a grain of salt?

At the very least, you want to be able to judge the potential marketing value of these new features and services and see examples of how they are being used. But our experience has shown that there are valuable ways to use these technologies today that will bring more traffic to your website, present your brand in a compelling, professional manner, and accelerate the purchase of your product or service. This seminar will show you the best place to start and give you the tools you need.

No discussion on social media or website development would be complete without also creating the right brand foundation. Otherwise your new website would be like having a gorgeous five-bedroom family home without the family. Come prepared to learn the secret to creating a brand promise that engages with your customers at levels beyond where your competition has ever even thought to venture. Based on decades of branding experience and working with Fortune 500 companies, your brand promise is absolutely step one in your new success.

About the Presenters

Steven MacDonald is the founder of StudioHDV, the Practical Social Media Newsletter and the e-commerce site, The Designer Jean Company. As a marketing consultant and retailer, Mr. MacDonald uses every method of branding and social media that he recommends for his clients. His first hand knowledge and Fortune 500 marketing background with companies like Coca Cola, VISA, Nike, P&G and more provides a unique backdrop to help companies wade through the new world of marketing opportunities and social media tools. Spanning more than two decades, he has been the VP of Strategic Planning for Mazda, EVP of a regional marketing firm, partner in a successful advertising agency and CEO of a dot.com. He is on the Thought Leadership Board of a national marketing group, spoken at companies like US Airways, and been published in business journals.

Mark McLaren is owner of McBuzz Communications LLC, a company he founded in 2005 specializing in online marketing services, including WordPress website development, social media marketing strategy, search engine optimization, and business blogging. Past Biznik presentations include Introducing Web 2.0 and Introducing Twitter. He is also creator of a popular series of online video tutorials for WordPress called Business Blogging 101.

Your Hosts

55 Bizniks attended this event

  • Freelance Copywriter 
Seattle, Washington 
Christa Gardner
    Freelance Copywriter
    Seattle, Washington
  • Seattle printing, mailing, marketing solutions 
Kirkland, Washington 
David Berkey
    Seattle printing, mailing, marketing solutions
    Kirkland, Washington
  • Motivational Speaker and Author 
Bothell, Washington 
John C Erdman
    Motivational Speaker and Author
    Bothell, Washington
  • Work from Home and In-Between Job Expert 
Seattle, Washington 
Bethany  Mooradian
    Work from Home and In-Between...
    Seattle, Washington
  • Health, Weightloss and Motivational Coach 
Kirkland, Washington 
Anne Alberg
    Health, Weightloss and Motivational Coach
    Kirkland, Washington
  • Promotional Products Consultant 
Seattle, Washington 
Christy Aston
    Promotional Products Consultant
    Seattle, Washington
  • Captain 
Omaha, Nebraska 
Tom Baker
    Captain
    Omaha, Nebraska
  • Marketing Director 
Issaquah, Washington 
Sandy Basker
    Marketing Director
    Issaquah, Washington
  • Web and Graphic Design Expert, Online Marketing, Content Creation and Site Management 
Seattle, Washington 
Lynn Belmont
    Web and Graphic Design Expert...
    Seattle, Washington
  • Shaving Maven and College Prep guru 
Seattle, Washington 
Chadd Bennett
    Shaving Maven and College Prep...
    Seattle, Washington
  • Marketing Communications Consultant; Brand Expert 
Seattle, Washington 
Jacque Boyd
    Marketing Communications Consultant; Brand Expert
    Seattle, Washington
  • Buteyko Breathing Instructor / Artist / Beginning Blogger  
Seattle, Washington 
Liv Browning
    Buteyko Breathing Instructor / Artist...
    Seattle, Washington
  • Web hostess/designer 
Granite Falls, Washington 
Kristie Bullington
    Web hostess/designer
    Granite Falls, Washington
  • Podcasting, Video Editing, Database Management 
Redmond, Washington 
Tom Conlon
    Podcasting, Video Editing, Database Management
    Redmond, Washington
  • Product Field Specialist Northwest Region 
Seattle, Washington 
Kim Cripe
    Product Field Specialist Northwest Region
    Seattle, Washington
  • entrepreneur 
Bellevue, Washington 
Eli Darland
    entrepreneur
    Bellevue, Washington
  • Video Production, Online Media for Small, Independent & Green Business, Filmmaker  
Seattle, Washington 
Len Davis
    Video Production, Online Media for...
    Seattle, Washington
  • Owner/Chief Glam Master of MOD Beauty Squad/ Licensed Aesthetician 
Kirkland, Washington 
Lisabet de Vos
    Owner/Chief Glam Master of MOD...
    Kirkland, Washington
  • Social Media Coordinator 
Medina, Washington 
Sean DeButts
    Social Media Coordinator
    Medina, Washington
  • walker/blogger/graphic designer 
Bellevue, Washington 
Connie DeLaVergne
    walker/blogger/graphic designer
    Bellevue, Washington

Plus 35 more. [show all]

Discuss this event

  • Owner 
Camano Island, Washington 
Michael Setzer
    Posted by Michael Setzer, Camano Island, Washington | Mar 27, 2009

    I'm new to biznik and pleased to find the opportunity to learn, network and socially integrate with interesting professionals. I look forward to your presentation.

  • Investor 
Kent, Washington 
Gayle Kendall
    Posted by Gayle Kendall, Kent, Washington | Apr 07, 2009

    I'm looking forward to meeting more newbies, and if anyone wants to carpool from Kent, please contact me. :)

  • Professional Organizer and Feng Shui Consultant 
Seattle, Washington 
Amy Gray
    Posted by Amy Gray, Seattle, Washington | Apr 16, 2009

    Steve, Would love to be part of this if there are cancellations. Thanks.

  • Realtor, Accredited Buyer Representative 
Shoreline, Washington 
Ranee Palacios
    Posted by Ranee Palacios, Shoreline, Washington | Apr 16, 2009

    Likewise Steve, if there are any cancellations please let me know.

    Ranee Palacios www.SeattleHomeShopping.com

  • Nutritional Cleansing Coach & small animal veterinarian 
Lakewood, Washington 
Laura L Lind
    Posted by Laura L Lind, Lakewood, Washington | Apr 20, 2009

    I would also like to be put on the waiting list! Laura

  • Communications Consultant, Speaker, Coach 
Seattle, Washington 
Norman Bell
    Posted by Norman Bell, Seattle, Washington | Apr 21, 2009

    Hi Steve - please add me to your growing waiting list. Thanks!

  • Social Media Training For Small Business 
Phoenix, Arizona 
Steve MacDonald
    Posted by Steve MacDonald, Phoenix, Arizona | Apr 21, 2009

    The day of the event, there are always people that cannot come. I would plan on checking on that day. There is no formal waiting list feature on Biznik. But you should have no problem that day or the hour or two before the event getting on the RSVP list.

    Thanks.

    Steve

  • marketing/public relations 
Bellevue, Washington 
Falene Giaimo
    Posted by Falene Giaimo, Bellevue, Washington | Apr 27, 2009

    A friend of mine and are in the process of starting a new business. Your event sounds like very helpful information. I can understand how it can be filled so fast. If you could please add me to your mailing list? Much appreciated.

  • Digital/Social marketing and technology 
Bellevue, Washington 
Stu Wiley
    Posted by Stu Wiley, Bellevue, Washington | Apr 28, 2009

    Wait List me please. SW

  • Investor 
Kent, Washington 
Gayle Kendall
    Posted by Gayle Kendall, Kent, Washington | Apr 28, 2009

    Hate to cancel but have quarterly taxes due in a couple days for clients! :( Will look for the next one!

  • Marketing Communications Consultant; Brand Expert 
Seattle, Washington 
Jacque Boyd
    Posted by Jacque Boyd, Seattle, Washington | Apr 29, 2009

    Steve:

    This was a great workshop, and thanks for having your team available there as well to answer questions. And thanks for repeating these seminars for members who have missed them!

    ~Jacque

  • Motivational Speaker and Author 
Bothell, Washington 
John C Erdman
    Posted by John C Erdman, Bothell, Washington | Apr 29, 2009

    This is the second event given by Steve that I have attended and each was full of great information. I have already made changes in my website and my Social Media profiles. Thanks for the informative messages. John

  • Dental Office Business Mgr 
Bellevue, Washington 
Gil Pauley
    Posted by Gil Pauley, Bellevue, Washington | Apr 29, 2009

    Steve and Mark,

    Many thanks for a great workshop. As with past events hosted through Biznik, I really came away with a lot of new information. I am implimenting many of the things that have been discussed and taught at the workshops where Steve has been one of the hosts. My problem is trying to initiate all of them. Mark, thanks for answering questions after the event. I look forward to attending other workshops that you both do.

    Gil Pauley

    www.brooksidedental.com www.brooksidedental.com/blog

  • Office Consultant & Organizing Coach 
Marysville, Washington 
Nancy LaMont
    Posted by Nancy LaMont, Marysville, Washington | Apr 30, 2009

    You guys are fantastic! The combined knowledge and the way it's presented is great. Thank you both for a great workshop.

    Mark, it was nice meeting you and conversing with you before the meeting. ~Nancy

Event Location

The Village Bellevue

121 106th Avenue NE
Bellevue, Washington 98004

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Associated Groups

Event tags

  • wordpress
  • blogger
  • blog
  • websites
  • brand
  • branding
  • brand strategy
  • brand marketing
  • marketing
  • social media
  • seminar
  • marketing strategy
  • social media education
  • brand strategy education
  • marketing education
  • blogging