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Event description

Come prepared to network and learn. We will dig in deep on how to attract and close more customers through the use of free social media tools with a perspective that I guarantee that you have never heard before. We will step through detailed examples of what it takes to get you up and running with a sound social media strategy for your business. These aren't ideas that are nice to have, they are the new marketing fundamentals that every business should be putting to use today. There are so many new social media tools that are both powerful and available for little to no budget. And they have the ability to provide you with a competitive advantage that most of your competitors have yet to even hear, yet understand.

You will learn about social media from my perspective as a fellow entrepreneur and brand marketing strategist, with a laser focus towards return on investment. That is why I have partnered with a full team of social media experts in all the top categories, so that each area can be both represented with authority while still independently evaluated on its unique merits for fitting into a sound business strategy. This means that every social media recommendation made in the workshop has been put through rigorous filters and real life executions prior to making it into this seminar.

If you have questions about anything from Anchor Text to Yelp, then this is the event for you. In today's world, you need all the competitive advantages available to you as a business. This workshop is designed to place the power of social media into your own hands.

About the Presenter

Steven MacDonald is the founder of StudioHDV, the Practical Social Media Newsletter and the e-commerce site, The Designer Jean Company. As a marketing consultant and retailer, Mr. MacDonald uses every method of branding and social media that he recommends for his clients. His first hand knowledge and Fortune 500 marketing background with companies like Coca Cola, VISA, Nike, P&G and more provides a unique backdrop to help companies wade through the new world of marketing opportunities and social media tools. Spanning more than two decades, he has been the VP of Strategic Planning for Mazda, EVP of a regional marketing firm, partner in a successful advertising agency and CEO of a dot.com. He is on the Thought Leadership Board of a national marketing group, spoken at companies like US Airways, and been published in business journals.

About the Co-Host

Kelly Lenihan, owner of KSL Designs, provides web services to visionary entrepreneurs, deriving tremendous satisfaction building websites for creative people. Capitalizing on her diverse background as a designer, writer, marketer, publicist and content manager, Kelly not only understands the importance of a well-designed website, both from the front end and the back end, she also provides optimization and copywriting services, thus producing a more elegant, effective end product.

"Steve is a well-respected business builder, social media expert and dynamic presenter. I'm pleased to co-host his workshop--you won't want to miss it!"

About the Location

This workshop will be held in event space across the patio from Espresso Buono, owned by fellow-Bizniker Penny Wight. Attendees are encouraged to stop in to Espresso Buono just before the start of the event to purchase a snack or beverage.

29 Bizniks attended this event

Plus 9 more. [show all]

Discuss this event

  • Penny Wight
    Posted by Penny Wight, Lynnwood, Washington | Apr 20, 2009

    Very much looking forward to this! Meeting, serving and learning with everyone should be great fun and motivating. Penny Wight - Espresso Buono

  • Lynn Hajnal
    Posted by Lynn Hajnal, Kirkland, Washington | Apr 28, 2009

    Hi Steve,

    I'd simply love to attend your event but I won't be able to make it that evening. Many people have impressed me with the fact that engaging in social media is now a necessity for a business. WIll you be hosting the same topic event anytime soon? If so, could you add me to your contact list?

    Best, Lynn

  • Terra  Vita
    Posted by Terra Vita, Puget Sound, Washington | May 06, 2009

    Be sure to stop in Espresso Buono for one of Penny's great drinks or snacks. Everything is really wonderful and innovative. My current addiction is the Lavender Mocha.

    Steve is a must hear at biznik. He, Liam, Shannon and Richard Geasey are on top of their game. You will be as well if you follow their advice.

  • Penny Wight
    Posted by Penny Wight, Lynnwood, Washington | May 08, 2009

    Hey! This is going to be great! So many bright bizniks attending...Whoo hoo! See you soon! Penny

  • Kelly Lenihan
    Posted by Kelly Lenihan, Edmonds, Washington | May 11, 2009

    Hi everyone, Looking forward to seeing you tonight. If you're coming from I-5, take the 196th Street exit and head west. Just before you reach Hwy 99, turn left into the office park between Espresso Buono and Wight's Home and Garden Store on 196th. Please park just south of Espresso Buono in the office park's parking lot, it is unused in the evening. You can also enter from 200th. Penny and her team will be ready for you at Espresso Buono to serve up snacks and refreshments before the workshop and direct you to the workshop space. See you soon! ~kelly

  • Heather Carder
    Posted by Heather Carder, Seattle, Washington | May 11, 2009

    My first event and the timing could not be better! I am really working on getting a better grip in the PR department this month and Social networking is on the top of my list. Really looking forward to meeting everyone -Heather

  • Aaron Janus
    Posted by Aaron Janus, Seattle, Washington | May 11, 2009

    AGH! Hate to cancel at the last minute - I was really looking forward to this. Unfortunately, I had something unexpected come up. Next time!

  • David Berkey
    Posted by David Berkey, Edmonds, Washington | May 12, 2009

    Sorry to drop out at the last minute but sometimes s---t happens. ~D.

  • Stefani Quane
    Posted by Stefani Quane, Seattle, Washington | May 12, 2009

    I'm another no-show. I apologize. I'm just now finishing with my client and I'm a solid 45 minutes away. I think I'm going to have to miss your event. I'm sorry to miss this great event.

  • Brad  Rodgers
    Posted by Brad Rodgers, Seattle, Washington | May 12, 2009

    Thanks Steven for putting this event on. I learned a ton of stuff and am starting to revisit my website and strategy ASAP based on what I learned last night. I'll be looking for more workshops and events you put on. BjR

  • Prasanna Prabhu
    Posted by Prasanna Prabhu, Sammamish, Washington | May 12, 2009

    Amazing event. I learnt so many things about Social Media which I would have never thought about. These many possible options can be done in this vertical, waaaw.

    Interestingly, Steve is such a great speaker that I could not afford to keep myself distracted, even for a moment not listening to him :)

    Looking forward to learn more from Steve...

  • Robert Wogrin
    Posted by Robert Wogrin, Bainbridge Island, Washington | May 12, 2009

    Steve put on a great seminar, packed with useful information even the simplest mind (like mine) can grasp. I left with a lengthy list of very practical things I need to work on to improve my online presence. Excellent.

  • Karen Rosenzweig
    Posted by Karen Rosenzweig, Edmonds, Washington | May 12, 2009

    Great event Steve! Best thing I've attended in quite awhile, packed full of info. I thought I knew alot but WOW, you are amazing!

  • Trina Craig
    Posted by Trina Craig, Duvall, Washington | May 12, 2009

    What a valuable evening. Steve, your expertise in the field of SEO wowed me and your 12 practical pointers have given me focus for my business. I look forward to incorporating all 12 pointers to maximize social media to grow my business.

  • Rebecca Wood
    Posted by Rebecca Wood, Lynnwood, Washington | May 12, 2009

    Excellent event Steve and I look forward to receiving your newsletters!

  • Heather Carder
    Posted by Heather Carder, Seattle, Washington | May 13, 2009

    Steve - we decided to take a risk and drive to your event from Whidbey Island (2 hours away) and we were not disappointed - the trip was well worth it! We took away such a better understanding of the Social Media platforms, an area we really need to get involved in to keep our businesses growing with the times. We already had a strategy session to revamp our website..the first step of many but thank you for giving us the collateral needed to get working.

  • John Erdman
    Posted by John Erdman, Woodinville, Washington | May 13, 2009

    Another great evening spent with the master! Each time I am at your events I learn something new. Thanks!

  • Nancy LaMont
    Posted by Nancy LaMont, Marysville, Washington | May 17, 2009

    I am glad I attended this for a second time. I had a lot more understanding of things after the first time. Thanks Steve, great event as usual. ~Nancy

Event Location

Espresso Buono

5106 196th St SW
Lynnwood, Washington 98036
Mon May 11, 2009 6:00 PM

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Event tags

  • brand
  • branding
  • brand strategy
  • brand marketing
  • marketing
  • social media
  • seminar
  • marketing strategy
  • social media education
  • brand strategy education
  • marketing education
  • tips
  • social media tips
  • diy
  • do-it-yourself