Publish or Perish: Why Does Your Business Need a White Paper

Attended

Hosted by Shannon Evans & David Kuhns in Seattle, Washington

Type: Educational Workshop
When: Friday, February 6 12:00 PM to 1:30 PM
Fee: Free

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Event description

What is a White Paper?

The term white paper is comes from the term white book. A white book was originally a clinical presentation of a problem and a proposed solution. One of the most famous white papers is the Winston Churchill White Paper of 1922 addressing political conflict in Palestine.

White papers are powerful marketing tools used to help key decision-makers implement solutions to their business problems.

This workshop series (attend one or all - each works independently as a stand alone presentation) will guide you in the process of determining how a white paper will help your company. It will also guide you in developing effective white papers for your individual business products and services.

11 Bizniks attended this event

Amy Goetz

"An Afternoon With Your Soul..."

Seattle, Washington
Ann Wendell

Competitive Intelligence, Seattle History Author

Seattle, Washington
Chieko Watanabe

Business & Life Coach

Seattle, Washington
David Kuhns

Writer and trainer in web...

Kirkland, Washington
Dawn Renee Mallory

Dare To Wear Black Shampoo

Seattle, Washington
Greg Urban

Photographer, Video Production, Editor

Seattle, Edmonds, Bellevue, Everett, Renton, Tacoma, Issaquah, Northwest, Nationwide, Washington
Leslie Sierra

Your One Stop Solution for...

Seattle, Washington
Rags Madison

Bizniker

Huntington, West Virginia
Richard Trimble

Mediator, Facilitator, Motivational Speaker

Seattle, Washington
Ryan Shaffer

North Seattle Realtor

Seattle, Washington
Tracy Wreden

Account/Center Manager

Renton, Washington

Discuss this event

Posted by Brian Willoughby, Bellevue, Washington | Feb 03, 2009

Sorry I missed this. It seems like a topic that would be very appropriate for my business. At the very least, I know that I have read several white papers along the way while building my business, so it certainly seems reasonable that I might need to write my own. I will keep my eyes open for future events on this topic.
Posted by Suzanne Griscom, Seattle, Washington | Feb 03, 2009

Please let me know of any cancellations! Thanks!

Editor, Writer, Wordsmith
Posted by Richard Trimble, Seattle, Washington | Feb 04, 2009

I'm RSVP'ed for the second session on the 13th. I'll be at this as well if more space opens up.
Posted by David Kuhns, Kirkland, Washington | Feb 06, 2009

Shannon and I look forward to meeting and working with you at this White Paper workshop! Please come prepared with an answer to this question: "If I were to tell friends a story about a major issue or problem -- important to them -- that my business or product might help solve...what would that story sound like?" (For you driver/analytics, bring 3-5 bullet points about the problem(s) or issue(s) :-D ) Dave Kuhns www.cyranowriter.com
Posted by Nancy LaMont, Marysville, Washington | Feb 06, 2009

I have had to cancel due to an emergency. I hope one of you who are on a waiting list can plan to attend with such short notice.

David and Shannon, I look forward to attending your next workshop.

Nancy

My passion is organizing, if yours is not, Buzz me!
Posted by Leslie Sierra, Seattle, Washington | Feb 07, 2009

Once again, great information conveyed in a easy to understand manner. Helped me see how a white paper could benefit my business - and save space on my website :-) Lot's of good info and ideas! Thanks!

I didn't RSVP for the 2nd, but will show up as you suggested. I'm glad I signed up for the 3rd in the series. Looking forward to them!
Posted by Dawn Renee Mallory, Seattle, Washington | Feb 08, 2009

GREAT workshop opportunity for serious work on my project! I left so hyped that I forgot my purse!... Came back twohours later to find people still following through on their projects!

Please send me your flaky friends!