Publish or Perish - Why Your Business Needs a White Paper - How to Lay Out a White Paper that Sells

Attended

Hosted by Shannon Evans & David Kuhns in Seattle, Washington

Type: Educational Workshop
When: Friday, February 27 12:00 PM to 1:30 PM
Fee: Free

498 views

Event description

What is a White Paper?

The term white paper is comes from the term white book. A white book was originally a clinical presentation of a problem and a proposed solution. One of the most famous white papers is the Winston Churchill White Paper of 1922 addressing political conflict in Palestine.

White papers are powerful marketing tools used to help key decision-makers implement solutions to their business problems.

This workshop series (attend one or all - each works independently as a stand alone presentation) will guide you in the process of determining how a white paper will help your company. It will also guide you in developing effective white papers for your individual business products and services.

This particular session will concentrate on 6 White Paper Design Mistakes. We will focus on layout, editing, and organization of your white paper.

Participants will have an opportunity to introduce themselves and their business to each other, and network one on one as well as learn how to write white papers and watch your client base grow!

10 Bizniks attended this event

Angi Carlston

Pole Dancing Instructor

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Ann Wendell

Competitive Intelligence, Seattle History Author

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Beryl Fernandes

consultant

Seattle, Washington
Connie Sugahara

Account Executive

Seattle, Washington
Dawn Renee Mallory

Dare To Wear Black Shampoo

Seattle, Washington
Debbie Lacy

Life Coach & Creator of...

Seattle, Washington
Dr. Dirk Farrell, DC

Wellness Chiropractor

Seattle, Washington
Greg Urban

Photographer, Video Production, Editor

Seattle, Edmonds, Bellevue, Everett, Renton, Tacoma, Issaquah, Northwest, Nationwide, Washington
Rags Madison

Bizniker

Huntington, West Virginia
Robert Lowry

Business Writer

Seattle, Washington

Discuss this event

Posted by Annika Hipple, Seattle, Washington | Feb 16, 2009

Darn, I should have attended the earlier sessions but I didn't realize a white paper was something that could help me. Guess I should have read the description more carefully anyway. And now it's too late, because I'll be out of town for this one. Sorry I missed the opportunity!
Posted by Leslie Sierra, Seattle, Washington | Feb 22, 2009

I know the value of this event, so I'm opening my spot for someone - the date change overlaps this with the other event I was signed up for. I do hope you'll run this one again so I can catch it ... and catch up :-)
Posted by Shannon Evans, Bainbridge Island, Washington | Feb 22, 2009

Leslie, I will send you the notes! And if I forget I hope you are persistent and remind me! Swing by after your event or sneak away for a potty break and pop in on us! Your presence and input will be sorely missed!
Posted by Joe Shirley, Seattle, Washington | Feb 26, 2009

So sad, I've got to bow out unfortunately. For those who haven't been to one of Shannon's events, she's a dynamic and fun presenter who knows her stuff. This will be a story- and information-packed afternoon.

Enteleos: Empowering the Feeling Mind
Posted by Shannon Evans, Bainbridge Island, Washington | Feb 26, 2009

Joe...you are too kind and your presence will be missed!
Posted by Kate Phillips, Carnation, Seattle, Washington | Feb 27, 2009

Just noticed that your event and Julie's are both at Mosaic at the same time. Hmm.... maybe I won't have to clone myself to go to both!

Practical Prosperity and Financial Healing
Posted by Dawn Renee Mallory, Seattle, Washington | Feb 28, 2009

Yay for the team that showed up!

It really works for me to have these cluster-classes where we can really sink our teeth into a project together

Good job, Shannon & Dave... Dawn

Please send me your flaky friends!
Posted by Rags Madison, Seattle, Washington | Feb 28, 2009

I think the last class was great and I love it that we are going to have an "Alumni get-together"! Our classes totally rocked! Think about it. Out of Shannon and David's White Paper class we have two future Biznik-clusters that I'm participating in, with people I now know and respect. And more with others I'm not involved with. You should charge big money now, for those opportunities.