Did you toss a few words out on your website and hope they were the right ones for your industry and your audience? Perhaps your landing page is merely pretty images and fancy flash animation. Or maybe you spent several thousand dollars on your website designer and still have no clue why your website traffic is so low. It does NOT have to be that way!
Keyword research is the most effective and least expensive research you can perform to understand the mind of your local customers. This workshop will explore the importance of keyword research to reach your target audience. It will also provide you with concrete ways to integrate those keywords in both your website and your local listing so you can optimize your web presence.
Leave this workshop with a better understanding of how keywords work for you and with a viable plan to implement better keywords on your website today.
NOTE: Bring a laptop if you want to "play" along. Nothing beats hands on learning! Laptops NOT required but useful.