That Darn Elevator Speech: How to Speak Up, Stand Out, and Attract Your Target Market in a Minute!

How many times have you been at a networking event and had to describe your business in a minute? Do you stutter and stammer, hang your head, mumble unintelligibly, and eventually sit down humiliated, knowing you've failed miserably?

We've all been there. It's certainly not a high point in our business life. This "elevator speech" quickie business introduction is one of the most important tools in our business repertoire. We can network day and night and meet thousands of people, but it is wasted effort unless we master this technique. If we do not generate interest and attention--from our target market--each and every time we network, we are failing at the marketing strategy of networking.

This is a fun interactive “playshop” session. Participants will give their elevator speech at the beginning. Then, we will work, using the format in Suzi’s articles (Links provided at the bottom of listing) to create and craft a winning elevator speech. (Note: The more you prepare your elevator speech in advance, the better results you will get from the session.) Suzi will coach a few bold types on specific wordings and phrases as examples.

You will pair off in a version of “speed dating” to practice variations of your word choices with a succession of partners. One of the most valuable parts of the session is instantaneous feedback from an audience of your business peers. You can expect a lively interaction with other members of the audience as opposed to sitting and listening to a “lecture”.

At the end, you will give your elevator speech again and get audience feedback on the improvement.

Objectives of the “Playshop”

. Vastly improve your elevator speech.

. Network with as many people as you can in two hours.

. Practice your elevator speech and get live “real time” audience reaction.

. Learn what works and what doesn’t work from your audience.

Audience: Anyone with a business who is stumped about or wants to improve their elevator speech.

Suzi Elton is a marketing coach (Certified Robert Middleton Action Plan Marketing Coach) who specializes in working with the highly creative to produce income that matches their brilliant talent. Her practice is focused on those clients who are ready to double, triple and quadruple their income in the next year.

Links to Articles to Help You Prepare

What's your Business? How to Construct a Compelling Answer to that Dreaded Networking Question

Ultimate Outcome: What Is that Unique Result Clients Can Only Get From You?

Your Target Market: Who Exactly Are They? Know When You Are Face to Face

Elevator Speech Do's and Don'ts