The Grand Unified Theory of Marketing

How does marketing work? Businesses live and die by it. And from the moment you started talking about opening a business you've been inundated with advice about what works and what doesn't. The problem is, if you don't know how it works, you'll have a hell of a time making it work for you.

At this event you'll learn the simple forces responsible for the success and failure of your own marketing efforts. There's nothing esoteric or mysterious about it. Marketing only seems mysterious because many of us labor under a lot of strong illusions and misapplied wisdom. But if you shift your focus a bit, marketing can become very simple, and a hell of a lot of fun.

We'll talk about your own marketing experiences and, with the Grand Unified Theory, I will show you how to make sense of them and how to do it better the next time.

You will find out:

• Why ads and mailings work sometimes but fail miserably most of the time
• How to tell the difference between marketing that works and marketing that sucks
• What makes word-of-mouth so extraordinarily powerful
• How to design simple strategies to take word-of-mouth to a new level
• How to identify and market to the kind of people you'd love to work with