Tough Marketing for Tough Times

Attended

Hosted by Doug Basler, Kirk Davis & Deanna Burnett Keener in Kent, Washington

Type: Educational Workshop
When: Tuesday, October 7 7:30 AM to 9:30 AM
Fee: Free

842 views

Event description

Tough Marketing for Tough Times

Presentation 1

"Problem Solution Benefit-how to write ad copy that gets customers!
• Present your marketing message from your customer's point-of-view
• If you solve their problem they will buy

In this presentation Deanna will share her experience of helping hundreds of businesses create successful marketing.

Deanna Burnett Keener is the director of Auburn's SBDC. She is a nationally recognized business advisor and brings skills gained as an award winning banker to her clients.

Presentation 2

Present Your "Unfair Advantage" and Increase Sales Even in a Down Market
• What do you do better than anyone else in your market?
• How to identify and promote your "Unfair Advantage"
• Create a Tag Line that creates market demand

Kirk will lead you through the process of discovering and promoting your "unfair advantage." The unfair advantage is the value you offer that is irresistible to your customers and is so good it is actually unfair to your competition. The businesses that are using this concept are still growing in this troubled market.

Kirk Davis is a certified SBDC Business Advisor, NxLevel Instructor, and Hot 100 Advisor helping fellow Biznik, entrepreneurs gain the skills and knowledge to achieve success and grow their business.

Presentation 3

Laser Focus your Marketing For Maximum Sales Results
• Define your Ideal Target Audience
• Explore and Utilize your culture and value propositions
• Generate Sales Through Creative Momentum

During this workshop you will work on re-discovering your brand with hands on training utilizing the AIM strategy developed by Doug Basler of FastTrax Media. Each participant will create their own targeted marketing plan designed to maximize sales and increase market awareness.

Doug Basler-"the TV Guy" is the owner of FASTTRAX Media in Kent WA. He is considered a top branding specialist and has helped businesses of all sizes find great success through low cost TV ads.

In addition, there will be plenty of time before and after to do all of the Biznik networking you all so love! Hope to see you there.

18 Bizniks attended this event

Andrey Rozmaity

Search Engine Optimization [SEO] ...

Seattle, Renton, Kent, Tacoma, Washington
Bob Dunn

WordPress Expert - Websites/Blogs

Tacoma and Seattle, Washington
Carina McGinnis

Director of Business Development

Bellevue, Washington
carla kelley

interpreting/translating/teaching

covington, Washington
Chad Langdon

Advertising

seattle, Washington
Christa Gardner

Copywriter, Writer, Communicator

Seattle, Washington
Conrad Vernon

Environmental Consultant

Seattle, Washington
Dan McComb

Change agent

Seattle, Washington
Diane Moore

Media Sales, Production & Direction

Tacoma, Washington
Geoff Koepp

Financial Advisor Planner

Bellevue, Washington
gil schieber

Horticulturist/Landscape Gardener/Designer

Seattle, Washington
Jacob Beagle

Motion Graphics/Film Editing

Maple Valley, Washington
John Robertson

Rent-A-Marketing-Manager

Burien, Washington
Kirsten Mohan

Co-Owner and Marketing Director

Seattle, Washington
Lara Feltin

Cofounder, Biznik - Business Unusual

Seattle, Washington
Nancy Skorupa

Business Owner

Kent, Washington
Patricia Eslava Vessey

Certified Coach, Trainer, Speaker, Hypnotherapist...

Normandy Park, Washington
Shauna Hagreen

producer

Kent, Washington

Discuss this event

Posted by Andrey Rozmaity, Renton, Washington | Oct 05, 2008

Wo0t! A south event!

-Andrey
Posted by Doug Basler, Seattle, Washington | Oct 05, 2008

Easy to find Kent Station Too!
Posted by Kirk Davis, University Place, Washington | Oct 05, 2008

We welcome everyone that has signed up. It has been great to have such a good response in such a short time. We are really presenting selling, marketing, and branding strategies and tactics. In addition to our presentation material we love to individualize this material as much as we can to your specific situation. Our goal is for you to be financially successful. Like a good friend of mine says . . . "Build wealth, go play!"
Posted by Christa Gardner, Seattle, Washington | Oct 06, 2008

This is great timing for me. I'm looking to really turn up the volume on my brand and am also thinking it's time to niche. I look forward to digging in tomorrow morning.
Posted by Toni Natoli,LMP, Seattle, Washington | Oct 06, 2008

Darn! Too bad I can't make this one. I'll keep my eye out for the next foray. I'll check back for people's comments. Cheers
Posted by Doug Basler, Seattle, Washington | Oct 06, 2008

We'll miss you Toni! We are already talking about having some more soon.
Posted by Bob Dunn, Seattle, Washington | Oct 06, 2008

Kind of a last minute sign-up. Looking forward to reconnecting with the three of you! ~bob

Specializing in WordPress Websites & Blogs
Posted by Doug Basler, Seattle, Washington | Oct 07, 2008

Really glad to have you Bob! See ya there!
Posted by Tracy Saunders, seattle, Washington | Oct 07, 2008

I am so looking forward to this event. It's nice to see people getting in some great networking and education before the day even begins. ~Tracy
Posted by Debbie Rosemont, Sammamish, Washington | Oct 07, 2008

Let me know if you do this event again as I wasn't able to make this morning's. I'd also be interested to know if you bring it "up north" a bit someday.

Sounds like a great topic. Thanks!

Professional Organizer and Productivity Consultant
Posted by David Berkey, Edmonds, Washington | Oct 07, 2008

Great event. Always informative to hear from the people that create the need for ink-on-paper communication.

David Berkey All Access Printing & Mailing c. 206.356.5873
Posted by Howard Howell, Seattle, Washington | Oct 08, 2008

I'm sorry for being a no-show. When I RSVP'd this event, I added it to my Google Calendar from the link provided and it put it in at 7:30PM NOT AM.

Now I am just getting ready to travel to Kent and I notice the error. My apologies for not showing this morning. ...Howard

Helping YOU Sell YOUR Expertise
Posted by Doug Basler, Seattle, Washington | Oct 08, 2008

We missed you Howard!
Posted by Andrey Rozmaity, Renton, Washington | Oct 08, 2008

I attended and loved it. Every minute was worth waking up at 7:11 am and driving 10 minutes in traffic.

Thank you speakers!

-Andrey
Posted by Kirsten Mohan, Seattle, Washington | Oct 08, 2008

Great event! I really enjoyed the content, it was very helpful and timely. Well worth getting up and driving quite a ways to get there.

Many thanks to the great speakers!

~Kirsten
Posted by Conrad Vernon, Seattle, Washington | Oct 08, 2008

The marketing in tough times event was informative and timely. Thanks to all of the speakers. I plan on acting on what was taught. Thanks. -Conrad
Posted by Christa Gardner, Seattle, Washington | Oct 08, 2008

Great event! I do a lot of this work with my own clients so it was great to hear it so clearly reinforced. I also gleaned a few new nuggets—like talking about what you offer EVEN IF your competition also offers it. If they don't talk about it, it's as if they don't offer it, and therefore you rise above the pack. Like Conrad, I'm definitely acting on what I learned. Thank you.
Posted by Kirk Davis, University Place, Washington | Oct 08, 2008

Thanks to everyone who made it and wanted to make it. You were a great audience and a great networking group! I was very impressed with the marketing experts that showed up and how complimentary you were. It was fun for Deanna, me, and Doug because we we know the day-to-day struggle and marketing challenges we all face. By having the combination of networking and education we are working together to raise our game and that is how we win against competitive and economic factors.
Posted by Patricia Eslava Vessey, PCC..., Normandy Park, Washington | Oct 08, 2008

Wow, this was a great event. The speakers were very informative. I walked away with lots of great ideas to formulate a marketing strategy. Thanks so much for your valuable expertise. Patricia
Posted by Bob Dunn, Seattle, Washington | Oct 09, 2008

Fantastic event. Just more proof that South County has incredible resources!

Specializing in WordPress Websites & Blogs