I dig the name personally. I wouldn't over think it and by all means, don't get discouraged. Who can say the reasons why you didn't get any sign-ups? If it makes you feel any better, I would come if I lived out there! I like the idea and could use a motivational push myself right about now.
Hmm, you got my wheels turning though. Maybe Dan and Lara could add a summary lead-in that displays under the event titles on the main page where it shows upcoming events. Perhaps give us a field when adding a new event that is limited to a couple lines of text called "brief summary". That way we wouldn't have to rely on our titles being the only eye catcher.

