Hi Tracy:
An e-mail blast might be the most cost effective but I certainly understand the SPAM issue. Without knowing your budget, you might consider the following: Visit top accounts (either sales or you personally) to say hello, announce new website and leave the contact with a small promo piece (i.e., mouse pad w/website address and graphics corresponding to the new website's look.) Send out a postcard-sized direct mail piece (cheaper than other sizes). Send out a promo piece to all accounts (i.e., the mousepad idea again). Distribute a press release to local newspapers and trade publications that are pertinent to your target audience. * Host a short, after work cocktail event at your facility to "launch" the site and position Virtual Staff as leader.
Just a few things... Hopefully these will help. Good luck. Kimberly Hegg
