Better to mail or email a press release?

Hi Gwen, Lucky you - Danielle is teaching a class on that very subject. Here's the link: Power of the Press Release: How to get your story covered by the media.

I attended her last one, and it rocked.

To specifically answer your question, though... I'd recommend including the full text of your release in the body of an email to a specific journalist at the media outlet you are targeting. You can also include an attachment with fancier formatting, but if you only include the attachment they might never open it. It should be something they can read at a glance.

Hi Gwen

I suggest you that please go to the follwing websites link. You can participate contest and release your own collections.

http://www.poetry.com/ http://www.poetry.com/getpublished/getpublished.asp

I'm going to second Dan's comment and say go to the Press Release workshop. Not only was it incredibly organized and fun but Danielle does an amazing job of talking about this topic.

When I e-mailed the media Raven's story about her decorating the steam rollers in front of her store which the PI picked up and ran on B1 last week or so, I included the information in the body of the e-mail.

That way, the media had the material to copy and paste into their formatting programs including any quotes.

We often use http://www.prweb.com/ to do this. It's relatively inexpensive to get the news out using their service.

I would suggest keeping the content intact as one piece of text as it may be syndicated to other sources.

Good luck!

Cheers, Mark.

I use prweb too but to send the PR to journalists, I've been told email is better than mail these days.

Fax or email