kevin, we sell to both and the only distiguishment i make is that B2B is much more lucrative in the long run..
events are a big part of the floral biz. corporate events are very profitable.
vehicle wraps reinforce branding and a professional image. thats good for my biz or yours.with more eyeballs on your brand as you go down the 1-5 it only stands to reason that some of those eyeballs might belong to some important decision makers. having a vehicle wrap sure isn't going to hurt your sales that's for sure (unless you are a road rage driver:))..
that said, the most effective B2B marketing tool in my opinion is always going to be the stuff that is done on a personal level. (like sending flowers)