Marianna, I think you should definitely take the risk. Your customers will know where your values lie and you will actually start attracting more customers that agree with your values.
Remember people don't care until you show them how much you care. I'm getting read to host an eco-friendly event with Kirk Spencer, Toyota Fleet Manager and we hope to attract people like you.
By the way; if you can check out Jeff Wenker's profile. He has a great service called "Earth Class Mail". They actually have your mail sent to them; they scan the mail and send it to you via email and then you mark whether you want to the original mail shredded or recycled.
Cheers!
Helen

