Is anyone using animations as part of their marketing?

I'm wondering how this is working for those of you who have used this viral marketing technique. I'm considering trying it out but want and need more information.

The idea is to create a one minute animated story that connects to my business. This story then gets put on YouTube, on my site and sent around in emails because it is so very fabu.

3 Bizniks have posted replies

Posted by Theron Nolen, Mesa, Arizona | Aug 05, 2008

I think this is a great idea. I love the animations that Common Craft does on their site (http://www.commoncraft.com/) and I know they get a lot of pr from it. If done correctly it could give you thousands of dollars in free press and backlinks.
Posted by Joe Hage, Seattle, Washington | Aug 05, 2008

Yes, and David Billings, a fellow Biznik, is your man.

Here's his site: http://sparkyfirepants.com.

>> An inbound link for you if you need it <<
Posted by Amy Lang, Seattle, Washington | Aug 05, 2008

Thanks for your comments - I think I am going to hold off on doing this - as cool as it is, it doesn't make $$ sense for me right now. Perhaps in a year!