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<span class="provip_member_name">Gwen Williams</span>
Gwen Williams
Interior Redesign & Feng Shui for your Home
Seattle, Washington
Posted by Gwen Williams, Seattle, Washington | Jul 20, 2007

Subscribe to  Indie Biz Q&A Local Media Contacts to forward my National Media Coverage to?

Hi everyone,

I got a surprise write-up in the Wall Street Journal yesterday (they did an article on Interior Redesign, and as it turns out one of my clients was a reporter for the piece). The coverage is great, but national-level exposure doesn't get me much business. So, I'd like to forward the article to local media contacts in hopes that they'll want to run a story (or do an interview or radio show) with me, thus using this to fuel more local business. Does anyone have recommendations or contacts for local publications, radio shows, TV shows, etc. which they'd be willing to share? Thanks for your help as I try to make some noise!

Here's the article: http://tinyurl.com/2lwj79

Gwen

2 Bizniks have posted replies

  • Brian Allen
    Posted by Brian Allen, West Seattle, Washington | Jul 21, 2007

    If you treat your media contacts as someone you want a valued long-term business relationship with, they'll keep giving you all the exposure you'll ever need.

    Take some time to research the local reporters who write about interior design/redesign and get to know them. I'd focus on print first, then TV. Perhaps hold an event that you can use to invite all those media contacts to, and use the WSJ coverage as a hook and/or to build credibility.

    You would end up getting feature coverage (not news), just as at the WSJ, so expect it to take some time to hit the presses...

  • Dan McComb
    Posted by Dan McComb, Seattle, Washington | Jul 24, 2007

    Another tip: To build a local media list, try keyword searching on "interior design seattle" in news.google.com. That will give you a list of all the publications that are currently writing stories with those keywords. Then, you can see who wrote the story, and hopefully there will be contact info for them, which you can use to build your list. If not, you at least have the reporter's name, and can almost certainly find them by contacting the publication. Another tip: Most publications use name@businessname.com style format, or first.last@businessname.com format, or something similar... once you've discovered one reporters email, you can deduce all the rest, which are bound to follow the same format.

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Members posting in this topic

  • Brian Allen
    Sustainability Envoy
    West Seattle, Washington
  • Dan McComb
    Filmmaker (Biznik Cofounder)
    Seattle, Washington

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