Marketing strategy

Have any one of you come across the article on marketing strategy for an captive setup. If so, please share.

Thanks in advance, Kumar Iyer

Posted by Taylor Ellwood, Portland, Oregon | Jan 20, 2009

what do you mean by captive setup?
Posted by Judy Dunn, Seattle, Washington | Jan 21, 2009

I had the same question, Taylor. I think it's outsourced, offshore services, like call centers. Is that correct, Kumar?

Web Copywriter & Blogger
Posted by Kumar Iyer, Bangalore, Karnataka India | Jan 23, 2009

Taylor, Judy answered it right. Thanks.

This could vary from outsourcing of any job (like call center) to software development.

Have you come across any topics in this regard or own experiences.

Kumar