naming stories?Hi everyone,
I've started a fun little side project blog called The Name Inspector (http://www.thenameinspector.com). I basically write analyses of company names and brand names (mostly company names). One thing I'd like to do there is tell stories about how people have come up with the names for their companies, blogs, products, or services. If any of you have such stories to share, I'd love to hear them. I'm not yet sure how I might use them--I just want to get a sense of how people have approached the naming challenge. But if you send a story you should understand it might end up in a post.
Thanks,
-Chris
Love your blog!! I often help clients with the arduous task of naming, and tagline development, so your blog could be a great resource. Thanks for sharing!
I'd share my own naming story with you right now, except I'm feeling a bit under the weather. Later, definitely!
Best, g
Thanks Giannina. I'm glad you find the blog useful. You can send me your naming story by email when you're feeling a better, if you want.
Hi there Christopher, After being in practice for nearly 7 years, I finally came up with a name for my medical practice and blog. Well, the blog I just began within the last year.
Fertile Ground is the name of my practice. To use an analogy, the body is as a garden that needs conscious cultivation...a sort of tilling the terrain, as it were. Fertility is intimately connected to creative energy, which makes all things come into being and blossom. Creative energy has been a personal source of healing, and I now use that with patients as part of their healing process. See where I'm going? Creativity, fertility, and gardening all go together. It's about what happens when we bring new life into being, whether within ourselves, outside in the world, or in the spiritual sense.
The blog is called "Inspired." The word comes from Latin and means "moved by or as if by a divine influence." I think all healing and creativity comes through us via God. I don't mean this in the religious sense, but that we embody the divine without even trying. So I like to inspire people with my writing, artwork, stories, etc.
plus, "fertile" just oozes all kinds of juicy images doesn't it?
What a cool and interesting blog! Have bookmarked it as a favorie and added you to our blog links!
hanna, you are literally, literarily, & metaphorically smoking hot.:)
digging fertile ground is always sooo much more rewarding. Yes! Yes! Yes! as my flyer says..:)
Hi Hannah,
Sorry it took so long to respond to this. Thanks for your story. The name Fertile Ground taps into powerful metaphors and works on different levels, as you suggest. The creativity-as-fertility metaphor is of course a common shared one, and lies behind lots of linguistic expressions (e.g. "This is my baby", said of a book or other creative project; "fruitful" collaboration; the "seeds" of an idea; etc.). The body-as-garden metaphor is less common but also, I'm sure, resonates with people.
An interesting name for a medical practice!
Thanks Rebecca!
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