Promotional Discounts... How to make it attractive?So are you a discount person or a negotiator or a bargain hunter?
Here is what we were asking: "Which sounds better to you: 1.) July is Free 2.) No rent till August 3.) 13 months for the price of 12 4. ) 5% Discount for 6 months"
All are about the same price and I guess some options appeal better to some markets than others. What are your thoughts on driving business to you through promotions and discounts???
If I were a true discount person, bargain hunter or negotiator, none of those options would sound good to me. I would assume I can negotiate a better deal.
That said, anytime the word "Free" is mentioned, I believe that attracts better than almost anything else.
Just my opinion.
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July is Free
That is the one that consistently catches me.
The others:
- The "until August" one doesn't hit as hard.
- A 5% discount on anything is totally uninteresting to me because I can get a 10% discount on almost anything by just complaining a bit.
- 13 months is a REALLY long time, so planning for something that far out (especially when renting) is fantasyland stuff.
That's my feeling about them. Of course, ask 10 people and they'll have 10 different opinions!
"July is free" sounds like it would grab people's attention more.
I read this example recently:
Customer: "I'm here for your 'Two for the Price of One' sale."
Clerk: "We don't have a 'Two for the Price of One' sale. We have a "Buy One, Get One Free' sale."
I heard saw a a vendor's sign on NYC sidewalk that took the cake. Sign said,
"Buy one, get one."
Someone wanted to know why they didn't get two.
Man said,
"Sign says just what it means. You buy one and you GET ONE."
Shouldn't have laughed, but I did.
If it is the beggining of the month, I would use the discount or sale terms of first month free. Then I could pick when I started. I like things simple.
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