Posted by
Danny Bronski, Seattle, Washington | Feb 15, 2006
What is a Biznik...from a tagline perspective?
Is it...
a) Radical self promotion
b) An urban tribe
c) A business networking group that doesn't suck
d) A supportive business network that encourages creativity, radical thinking, and community.
Some of you might be saying all of these things, but when you try to be everything to everybody, you end up nothing to anybody.
As a trademark attorney with a routinely vested interest in the marketing/branding efforts of small businesses, one of the principles that I operate by is "tell people what you do". Especially if your name is "suggestive", as Biznik is ... which is preferable for a trademark (http://veritrademark.com/article_fivetrademarkcategories.html)
, any supporting marketing should be "descriptive", so people know immediately what they are getting into when Biznik hits their radar screen.
So what is Biznik? In my opinion, Biznik is a networking group that seeks to build community amongst independent businesses run by progressive people.
Even though we aren't corporate, and we aren't stodgy, and most of us don't like George Bush, let's leave that implicit, and let's leave room for an open interpretation of "progressive". So I say ditch the "urban tribe" and other pithy sayings and cliches...
Since Biznik is also in it's infancy and struggling with identity, I would love other peoples' ideas on how to improve upon my conception of Biznik.
Ideas?