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<span class="pro_member_name">Brian  Crouch</span>
Brian Crouch
Seattle Indoor Skydiving
Bothell, Washington
Posted by Brian Crouch, Bothell, Washington | Jan 12, 2007

Subscribe to Community-wide general discussion Best way to approach speed networking?

Hi everyone,

I was wondering what others think is the best way to maximize the effectiveness of a "speed networking event."

I have only been to one, and enjoyed it.... such an event is an opportunity to make initial contact, find out how to help others/ what kind of referral they need, but it's not necessarily to see if you could use the services being described . Obviously not everyone is a potential client for everyone else, but if the dialogue is centered on how to help each other grow business, there's no reason not to consider, "Who do I know that could use XYZ service...? How can I help this person?" This seems to me to be better than saying, "Oh, I couldn't use your services," while thinking of how to sell one's own business.

This kind of attitude should lead to referrals coming back your way, eventually, hopefully sooner than later.


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2 Bizniks have posted replies

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Jan 13, 2007

    Speed Networking-

    My general approach is to let people know the following-

    Who, what, when, where, why.

    and the dreaded "How Much?"

    For myself- to maximize on a speed networking approach, I focus on building a quick personal understanding of the other person.

    I ask questions. I don't present myself.

    Who I am is less important than who they are.

    Specifically because my line of work is in business development for blogging and social media, my entire focus is seeing how the new technology and insight I offer can be adapted to help them. No two businesses are alike, as blogging can merge both professional and personal viewpoints.

    I would recommend that people who really want to take advantage of speed networking develop a call-sign. A funny hat, a mannerism, a quote, an introduction.... that is so memorable that it sticks with people. It is essential to differentiate yourself from 50 other people and make an impression.

    I often get referred to as "the blogging guy" at many conferences and networking meetings. I don't mind that at all, but my profession usually sticks out more than others.

  • Lara Feltin
    Posted by Lara Feltin, Seattle, Washington | Jan 14, 2007

    I like two things Barry said - creating something that makes you stick out and his approach that, 'Who I am is less important than who they are.'

    I also approached each person asking tons of questions about what they were looking for and how I might help them. In return, a number of people asked me about how they could help with Biznik - (which right now, would be to host your own event!)

    Brian and I attended the same Speed Networking event in Seattle, and it was my first attempt at Speed Networking too. I really enjoyed it.

    What I'd like to do next time is bring a small notebook, pen, and either a stapler or a handful of paperclips with me - then attach people's cards to the notes I write. I discovered that the about 80-85% of the people I spoke to were people I'd like to talk to more. Not every person was someone I followed up with immediately by email, but most everyone is someone I'm looking forward to seeing at a future Happy Hour to talk with more.

    Watch Biznik 2.0 (scheduled to launch in March 2007) for a feature that allows you to take private notes on members you've met at events.

    The way I'll use this feature is to jot down a few notes on the people I met at the Speed Networking event, then review those notes before the next Biznik event I see that we've both RSVP'd for.